20 September, 2023

In focus: IGT PlaySports

Get in the game with the winning combination of B2B sports betting technology and comprehensive market-ready solutions.

IGT PlaySports offers everything sportsbook operators need to drive growth and build all-star success. Sports operators seeking faster revenue and market share growth know their winning play is to partner with IGT PlaySports. With a large presence in North America, IGT PlaySports offers a complete, omnichannel sports portfolio that includes top-tier sports betting hardware and solutions. From fully integrated gaming bar top and hardware products, to trading services and 24/7 customer support, IGT offers high-quality products and proven experience that operators trust.

Powerful, versatile and market-ready

The IGT PlaySports platform is one of the most powerful technology stacks in the rapidly expanding North American sports betting market. In the last year, IGT PlaySports expanded its presence in five key jurisdictions across 96 new retail locations, making it one of the largest and most influential suppliers in North America.

Backed by the versatility and market readiness of the PlaySports solution, IGT has helped commercial and tribal casinos, racetracks and lotteries establish and grow their sports betting enterprises and is poised to continue this positive momentum moving forward.

Major success with major sports betting providers

IGT PlaySports maintains a strong partnership with major commercial sports betting providers, such as FanDuel Group, Boyd Gaming and Delaware North, as well as partnerships in Ohio’s unique market with UBetOhio, SkyBox and SuperBook. In 2023, Ohio proved to be a major success for IGT with over 100 new kiosk deployments in Ohio alone, making it the most widely used self-service sports betting technology in the US. With the addition of Ohio, IGT’s PlaySports technology is currently available at more than 170 retail locations, including the FanDuel Sportsbook at The Meadowlands Racing and Entertainment – a historically high-volume US sportsbook.

The choice is clear

Customers tell us they choose IGT for three key reasons:

  • Our B2B sports betting solutions are built and certified for the North American market, including our around-the-clock, US-based trading advisory services tailored specifically for North America.
  • A highly scalable platform allows operators to differentiate with retail and mobile capabilities, expanding their ability to reachplayers in multiple ways.
  • A proven partner in profitability provides full organisational support in compliance, product development, operations, and training, backed by our extensive industry experience.

Customisable promotions and player personalisation 

Personalisation of the user interface remains a continued focus. The deep integration between our player account management (PAM) platform and special offers allows for highly tailored sports promotions, which ultimately helps drive the best ROI for our customers and maintain customer satisfaction. We were the first sports betting supplier to enable operators to pioneer unique marketing and retail promotions with our customers.

Expert sports betting advice

IGT’s in-house trading team provides PlaySports customers around-the-clock expert odds making with localised pricing for pre-game and in-play bets, continual offer monitoring and optimisation and on-call expertise in every aspect of day-to-day sportsbook operations. To address the growing demand for our trading advisory services, in 2022 we introduced a new trading application that uses multi-layered technology to make it simpler for our trading team to manage multiple sportsbooks at the same time.

IGT’s PlaySports customers also benefit from compelling and original promotional bets, exclusive parlay, and combination wagering and player retention and acquisition strategies designed by the trading team’s content managers.

A trusted advisor, fully dedicated to our partners

IGT PlaySports goes beyond the transactional relationship with its customers and serves as a trusted advisor and partner in the sports betting business. The most common feedback we receive from our partners is in praise of our high-quality customer service. Our dedicated team of Relationship Managers focuses solely on interaction with the customers and ensures they provide assistance across every phase of sportsbook launch and management.

Get in the game with PlaySports

No other supplier takes the individual and relationship-first approach we do. Backed by decades of experience, operators have confidence they are receiving top-quality solutions from IGT PlaySports to support their business goals and move the player experience forward.