21 September, 2023

In focus: Altenar

Altenar Head of Sales Antonino Barra reviews the key aspects of Altenar’s Sportsbook solutions, products and services to better detail how the global provider has instituted year-on-year success.

How does Altenar’s Sportsbook adapt to a plethora of global territories and its operators’ needs?

At Altenar, we recognise the vital importance of catering to a diverse range of global territories and meeting the unique needs of each operator. That’s why we’ve designed our sportsbook to be highly flexible and customisable, enabling operators to adapt to the unique challenges of their markets.

Our solution offers clients the ability to manage their playerbase by country, ensuring compliance with local regulations.Moreover, our sportsbook provides a range of customisation options, including language and currency support, localisedcontent, and a bonus tool that allows operators to promote their brands while targeting different GEOs and player clusterssimultaneously.

In addition to our customisation options, our sportsbook features a built-in risk management and fraud prevention tool, whichensures that operators can offer a safe and secure environment for their players. Altenar’s Sportsbook is fully licensed in variousfocal countries throughout Europe, North America and LatAm.

What technologies underpin Altenar’s SB2 and how can this benefit your clients?

Altenar’s sportsbook is constructed using technologies such as HTML5 and CSS3, which provide speedy loading times and aseamless user interface. The SB2 platform has been built with scalability and flexibility in mind, enabling operators to effortlesslypersonalise their sportsbooks, add new functionalities and seamlessly integrate with third-party providers and services. Thisempowers Altenar’s clients to enhance their user experience and drive engagement. Our value proposition is our creed – stability meets flexibility – and our resilient tech stack is the secret to each of our clients’ success stories.

With the 2022 release of Altenar’s mobile app, how has this addition increased the satisfaction levels of your operators?

By providing a white-label app that can be customised to suit any brand’s needs, we have empowered operators to manage their sportsbook operations on the go, improving their efficiency and enhancing their customers’ betting experience.

With our BO tool, our clients can easily manage key features such as main colour, logos, geo-restrictions, static pages,translations and external service integrations without relying on developers, allowing for greater flexibility and autonomy. Overall,our mobile application has been praised for its user-friendly interface and efficient functionality, making it an essential tool foroperators looking to take their sportsbook to the next level.

How has Altenar increased its 2023 offering to be able to compete with other providers in the space?

To stay competitive in the rapidly evolving sports betting industry, Altenar has continued to innovate and improve its offering. In2023, the company expanded its product portfolio to include new technologies and features, such as a new mobile-first designand expanded live betting options. The platform also offers a range of customisation possibilities, including a wide range ofmarketing tools to help operators acquire and retain players. We invested heavily in research and development, to createinnovative solutions that help operators stay ahead of the curve and provide our clients with the best possible sportsbooksolution.