6 November, 2023 | Malta Focus 2023

In focus: DS Virtual Gaming

Head of Business Development at DS Virtual Gaming, Araksi Sargsyan, explains what is coming and which markets it is excited by.

Tell us about 2023 and your plans for 2024. 

2023 has been very vivid in multiple ways. We kicked off the year with ICE London, followed by many other events, such as GAT, Enada and PGS, just to name a few. We are getting ready to close this year with Sigma Malta. We signed various cooperation agreements, some are already operational, whereas others are still in the testing phase. 

We launched RacingHarness in summer and of course the Order Ticket Solution (OTS) has been the definitive highlight of the year. Its user-friendliness with the contemporary design enabled us access to new horizons and opportunities.  

Also, we would like to mention the valuable addition to our team, our new sales manager, Yesika Rodríguez, who has already become an indispensable member of our team.  

In 2024 we will continue our path of growth with new surprises to be announced soon. Our technological edge is the core value that forms the DNA of our company. Our high-quality standards make the difference and this is exactly where we will carry on the work. 

How has the last couple of years been? 

As indicated in earlier interviews, DS Virtual Gaming underwent radical changes in the past couple of years. The new adaptations were necessary to bring the company to the level where it stands at present. A new vision, fresh ideas along with modern interpretation of our vertical resulted in a recognisable brand that is unparalleled. Today we are reaping the rewards of those commitments.  

Are there any new partnerships or announcements coming that you can tell us about? 

Due to signed non-disclosure agreements we are not allowed to reveal any information prior to launching the games, but I can say that very soon we will announce major partnerships in Europe and Latin America, alike. Currently we are getting ready for Serbia and the UK. The biggest collaborations are yet to come.

We constantly develop our products, so that our partners can excel too and become the biggest operators in their respective markets. Thanks to the technological upgrade which took place this year our current partners’ sales grew by 73%.  

In general we see it as our mission to bring innovation to the industry. Re-launching or copying existing successful games is not our cup of tea. This is the tribute we pay to the operators and players who deserve exciting novelties, and to other virtual games providers whose work we respect.  

What is your biggest market and which ones are you looking at for the future? 

The OTS made it very easy for us to enter new markets and penetrate deeply into the existing ones without further ado. It is literally just about ‘plug and play.’ The operators can activate our games in their betting shops in seconds. We are already feeling those dynamics in our performance figures.  

There are markets where we are an exclusive virtual games provider or already monopolists due to the popularity of our product; however, we are actively targeting the Serbian and UK markets where we are fulfilling the technical requirements to become fully operational. We strive to serve the local markets in Peru, Colombia and Panama where we have recently completed the GLI certifications for the online and land-based operations.

There is a lot to be done and we have many new initiatives to implement, but we are convinced that continuity and consistency will win in the long run.