6 November, 2023 | Malta Focus 2023

In focus: PopOK Gaming

Gambling Insider speaks with Tsovinar Elchyan, Product Manager at PopOK Gaming, about its live casino offerings and plans for 2024.

Tell us a bit about PopOK Gaming. 

PopOK Gaming is a modern game provider known for crafting high-quality online casino games. Our portfolio includes slots, live casino and instant games, all characterised by top-notch graphics, immersive sound effects and precise maths calculations. Whether on desktop or mobile, our games offer players seamless experiences in multiple languages.  

What new markets does PopOK Gaming plan to break into? 

PopOK Gaming slots are currently certified and available for: The UK, Malta, Sweden, Netherlands, Denmark, Georgia, Romania, Latvia, Belarus, Colombia and Ontario. We’re dedicated to continuous product development and gaining insights into player preferences. Our recent market openings and collaborations with major clients indicate a strong presence in both commercial and product development.

Looking ahead, we have ambitious plans to expand into more regulated markets within the year, including Greece and Lithuania. This growth is made possible by our dedicated team and strong partnerships. To succeed in a dynamic market, we prioritise flexibility, allowing us to adapt our games to specific player segments and market dynamics as the industry evolves.  

You currently have three live casino offerings; do you plan to expand this section? 

Our journey into live casino games aimed to bring innovation to this competitive space. Recognising the presence of established leaders, we aimed to set ourselves apart. PopOK Gaming made history by breaking the innovation cycle in Live Casino with Fruit Roulette, introducing fresh and innovative variations of the traditional Roulette game, such as Multi Fruit and Diamond Fruits.

While we’re proud of our achievements in live games; our current main focus is on expanding into a new vertical, Crash games; in order to stay ahead of industry trends.  

What is PopOK Gaming’s main focus right now? 

At PopOK Gaming, our primary focus in 2024 is expanding into the exciting world of crash games. These fast-paced, arcade-style games are gaining popularity globally due to their straightforward gameplay and the promise of instant rewards. While we’ve already established a strong presence with slots, live games and mini-games, our move into crash games represents a significant step forward.

This new vertical aligns with our commitment to innovation and delivering unique gaming experiences. We believe that staying at the forefront of industry trends is vital and our goal is to bring something fresh and distinctive to the world of crash games.  

What new games can we expect to see in 2024? 

In 2024, we’re not only expanding into the crash games vertical but also enhancing our promotional tools too. We’re dedicated to ensuring players have access to enticing bonuses, thrilling tournaments and rewarding incentives that keep them engaged. 

Additionally, our focus remains on slot game development, where we’ll deliver innovative and captivating titles catering to diverse player preferences. Our primary focus in 2024 is striking a balance between entering the crash games market and maintaining our commitment to developing engaging slot games and promotional tools.