As the fastest-growing payment service provider in the iGaming industry, MiFinity is revolutionising the landscape with its cutting-edge MiFinity eWallet - empowering players with a best-in-class user experience. More than just an eWallet, MiFinity is also empowering iGaming operators. “By developing an eWallet that customers actively want to use, we’re helping iGaming companies expand into new markets, reach global players and boost engagement and loyalty with their players,” said Paul Kavanagh, MiFinity’s CEO.
MiFinity was founded in 2002 and launched the MiFinity eWallet in 2018. Since then, the company has been on a remarkable growth trajectory, seeing significant global adoption over the last 12 months. MiFinity is currently available on over 650 merchant websites, and serves more than 650,000 users worldwide. The company is fully licensed in 225 countries and territories.
Exceptional User Experience: A Game Changer
MiFinity differentiates itself from other online payment providers with its customer-centric focus.
Kavanagh explained: “Every product development, every decision, and every innovation is aligned with the user’s needs and preferences first and foremost.”
In April 2023, MiFinity set a new standard in the iGaming payment landscape with the launch of its new native app and desktop experience. Powered by the latest Flutter architecture, this cutting-edge platform introduces a hyper-personalised user experience with best-in-class customer engagement tools, and is tailored specifically to the unique demands of iGaming players.
The improved features and functionality are also designed to support MiFinity’s merchant base. High customer engagement and retention rates, drive higher conversion rates and increase player retention. As such, MiFinity has become a transformative force in the iGaming payment space.
Supporting iGaming Growth Worldwide
As a global payment solution provider, MiFinity is a strategic partner for iGaming operators to expand into new markets and reach new customers.
Available in 225 countries and territories worldwide, MiFinity’s reach surpasses that of any other iGaming eWallet. The company recognises the importance of localised payment methods, boasting integration with 75+ local payment options to cater to players’ diverse preferences and regional requirements.
Furthermore, MiFinity facilitates transactions in 17 currencies, allowing customers to create up to nine eWallets in their currency of choice. MiFinity’s commitment to a seamless user experience also extends to its multilingual capabilities, offering access to its services in 21 languages.
By providing a robust payment experience that exceeds player expectations, MiFinity enables operators to drive increased conversions and sustainable growth.
MiFinity’s success over the last 12 months serves as a testament to our dedication to revolutionising iGaming payments and enhancing user experiences. I’m really proud of everything we’ve achieved, the new app and desktop experience
MiFinity Affiliates: Empowering Growth AND Success
MiFinity’s launch of MiFinity Affiliates in 2022 is another example of the company’s commitment to supporting growth in the industry.
“We pay the highest commission in the industry – up to 35% - with lifetime commission paid on all deposits and FX fees. MiFinity has always understood that its success is intrinsically linked to the success of our merchants and partners, which is why we have designed such a generous affiliate program,” said Kavanagh.
The program is not just about high commissions. It serves as a catalyst for increasing conversions and generating additional revenue. With MiFinity, affiliates have the potential to earn more than any other eWallet provider, and MiFinity backs this impressive commission rate with robust affiliate marketing support.
Additionally, MiFinity has made significant investments in its enterprise affiliate platform, ensuring that partners can efficiently manage their programs, track conversions, and access payments - a commitment to making the affiliate experience seamless and rewarding.
In conjunction with MiFinity Affiliates, the company has also launched its bonus site - MiFinity Bonus. Here MiFinity customers can access exclusive deals, offers and bonuses and partners can engage their players and build customer loyalty and retention. This is all part of MiFinity’s focus on the user experience and enriching customer interactions across different touchpoints.
Kavanagh added: “MiFinity’s success over the last 12 months serves as a testament to our dedication to revolutionising iGaming payments and enhancing user experiences. I’m really proud of everything we’ve achieved, the new app and desktop experience, the success of MiFinity Affiliates, and to see our team grow and develop too.”
Looking ahead to the next 12 months, MiFinity expects to continue to grow its market share and ensure its customers and merchants have best-in-class payment solutions.
