6 November, 2023

In focus: MioMedia

MioMedia has become one of the most innovative and active affiliate programme specialists since launching two years ago

Ask the MioMedia team if they are enjoying life in Cyprus and Malta where the company has offices and the answer will come back in the affirmative. But that is not because of the great weather and lifestyle that those islands provide, although that helps of course. Instead, since launching two years ago the casino affiliate programme provider has established strong connections with more than 5,000 affiliates to become one of the most respected affiliate programmes throughout the online gaming community.   


With this in mind, what are the key features of MioMedia’s affiliate programmes?  


Profitability and transparency  


First and foremost, MioMedia strives to create beneficial and profitable partnerships where there is trust between all parties. The company does this by providing partners with dedicated affiliate managers who will help them with the onboarding process and all the tasks that go with it. Just as important is transparency. MioMedia’s platform is provided by ReferOn: it produces comprehensive-yet-flexible dashboards that consolidate all statistics, data and accounts to provide a single, easy-to-access view of all key metrics and data. This state-of-the-art reporting structure allows affiliates to track all their activities and monitor where they are performing strongly or which are as might need more focus.  

In this regard, MioMedia ensures all topics are covered: from high commission models to customized offers that are coordinated with specific campaigns, the team makes sure communication channels are always open, and partners can find answers and solutions to all their questions.  


Key brands 


MioMedia launched in 2021 and operates three brands: MyEmpire, Neon54 and SlotsPalace.  

MyEmpire is a first in the industry, a City Builder online casino with unique gamification features. It launched in July 2023 and combines a vast collection of games that enables players to earn loyalty points known as MyEmpire Diamonds. Players earn these Diamonds thanks to MyEmpire’s strong personalisation features and use them to build up their virtual real estate empire. Once they have added to their virtual buildings they receive bonuses of up to €5,500 ($5,800) that they can spend on MyEmpire’s online slots. As an online casino brand, MyEmpire combines the best iCasino content with industry-leading personalization features that provide a fully interactive and highly rewarding experience.  

Neon54 is an online casino that opened in 2021 and features thousands of games from all the leading studios and aggregators. The best titles from Play’n GO, Microgaming, Red Tiger Gaming, Playtech, Quickspin and Pragmatic Play are all there and the site supports multiple languages and currencies on web and mobile platforms.  

SlotsPalace is an online casino and sports betting website that joined Miomedia’s affiliate programmes in February 2022 after it led a redesign and added new features and functionalities to its offering.  

On top of offering casino games from all the best studios and aggregators, players can enjoy betting on sports, whether through their favourite accumulators or live betting features  and can also experience the best virtual sport betting products on the Slotspalace platform. 




The MioMedia team offers fully flexible commission models: revenue share, CPA or hybrid agreements - so partners can choose which deal is best suited to their needs.  

All this activity is supported by a state-of-the-art tracking system that tracks clicks per specific country (‘per geo’), publishes timely and easy-to-read reports and sets up fast and dynamic variables and postbacks for partners.