Tell us a bit about Bombay and Hub88, and how the two connect?
Starting with Hub88, as a casino aggregator, it really forms the centre of the Yolo ecosystem. Among Bombay, OneTouch etc, it consolidates and centralises a range of different financial and casino offerings, to provide our customers with a convenient and wide reaching access to a range of tools.
While it’s Hub88’s role to bring a range of business enabling tools, it’s Bombay Live’s role to bring in a range of world-class games. Bombay is a single point of access to a diverse selection of games, including live dealer, table games and more, which is then available via Hub88 different casino operators.
Hub88 provides tools for comparing promotions and bonuses offered by various suppliers, helping them make informed choices.
Hub88 describes itself as a ‘business enabler.' How?
Hub88 facilitates the success of our partners in a number of different ways. By offering a one-stop shop in the form of a centralised platform, casinos have access to an eye-watering amount of provider content whereby, in turn, players can access a wide variety of casino games, promotions and bonuses.
However, it really goes much deeper than this. Increased exposure comes as standard when, for instance, smaller studios’ content appears alongside the bigger guys helping them reach a larger player base.
This is ‘enabling’ at its finest when we’re setting these studios on their way to get into the eyeline of a more extensive and diverse audience.
Let’s chase this even further. What this also does for our partner is reduce their marketing spend. Casinos can reduce marketing resources by leveraging Hub88’s platform instead of individually targeting new business, allowing them to allocate resources more efficiently.
We really think this creates a win-win situation for all involved.
What do you think the biggest mistakes online casinos can make are? And how do you overcome these?
This really is a matter of opinion with no silver bullet to answer it. Ineffective marketing, limited or even slow payment methods, complex or unclear bonus terms, failure to innovate or inconsistent user experience can all be pointed to as reasons why companies fail to survive long term and cement a good reputation in a densely crowded industry such as ours.
We provide assistance to our partners by providing an infinite toolkit that allows them to deal with payments, competitor analysis, data, new games; pretty much anything that enables them to focus on providing better products and services to their customers be that suppliers to casinos or casinos to players.
How do you add the luxury element to all of your offerings?
There’s no better place to start than with our crown jewel, Bombay Live. Any VIP-oriented casino can distinguish itself by offering a tailored gaming experience for high-value players. But there has to be much more than this alone.
Beyond the online space, Bombay is soon to take part in the real estate game with some incredible land-based environments set to appear in the next year.
Coming in 2024, we’ll be opening the doors to a land-based casino over two floors boasting 11 different gaming tables in total, including a svelte and private gaming salon.
This exclusive casino environment will be accessible to Bombay members only. This space will also boast Michelin-starred dining, handcrafted refreshments, entertainment and unparalleled service.
A perfect place for our members to come together and live the Bombay experience in addition to 17 awe-inspiring rooms that will be open to our player base at the Bombay Hotel.
What markets have Bombay not touched yet but would like to?
As with any burgeoning business, we’re always looking for new opportunities. We’re always striving to be the first dog at the bowl when it comes to new markets opening up.
In line with the first-in-class experience to players across this market that Bombay Live offers, we were extremely proud to be the first and only licensed live casino studio in Argentina.
But we’ve been wired this way since the very beginning. We’re proud to be offering market-oriented games such as Dragon Tiger, Andar Bahar, Teen Patti and more, which have really consolidated our success in the Indian and Asian markets.
To return to the question, however, it’s purely speculative at this point. We’re always keeping a beady eye on what the markets are doing, whether it’s new markets emerging in South America, Europe, Asia, Africa and so on.
Beyond physical market spaces, however, it’s poignant to note we’re constantly making moves in new cryptocurrencies that come to the market and as with everything else we’ve done, we’re always aspiring to be the first in our clients’ minds to utilise these services.
