19 January, 2024 | GGA EMEA 2024 Shortlist

Product Launch of the Year   

We present to you the 2024 Shortlist for the Product Launch of the Year award, sponsored by Imagine Live. 

PopOK Gaming - Fast Master: Fast Master has redefined the slot game landscape in the past 12 months with its innovative FTN Mania feature, offering a fresh way to win and accumulate rewards. Its high-energy gameplay, immersive crypto theme, and multiple bonus features have captivated players. From the day of its release, Fast Master consistently ranks among the top-performing games of PopOK Gaming in the EMEA region, underlining its popularity and player appeal. 

Pragmatic Play - Treasure Island: Treasure Island is the latest game show from Pragmatic Play, utilising cutting-edge effects to blur the lines between reality and digital environments. The title was hotly anticipated throughout the summer months, with the wheel from the game show and the desert island theme playing a key role at stands, corporate events and customer parties. It has become an instantly recognisable addition to any branded moment for the supplier and the launch has lived up to the hype. 

Light & Wonder - Wonder500: Rising to the challenge of the evolving regulatory landscape in the UK, Light & Wonder launched its Wonder500 product across its leading slot titles. Enforcing a maximum stake of £2 and increasing the frequency of landing the maximum win, the product ramps up the excitement of the game for players while adhering to regulations without compromising on entertainment. Its launch was met with early success, attracting 61,000 unique players in its first ten days on Sky Vegas alone. 

Interblock Gaming - Smart Pit: Interblock revolutionised the gaming industry with the unveiling of the Smart Pit - a cutting-edge solution designed to enhance security, reduce labour costs, and increase revenue for casinos. Smart Pits feature advanced technology and live dealers who facilitate triple the number of decisions per hour, eliminate payout errors, and provide a more personalised gaming experience. With a variety of games in multiple variations, Smart Pits represent the future of gaming. 

Aristocrat Gaming - For Sale Links: Aristocrat’s innovative For Sale Link collection empowers operators to own linked games that deliver proven performance uplift, while managing OPEX spend efficiently and churning aging games with top performers such as Mo’ Mummy Valley of Riches and Mighty Pyramid. For slot players this provides more opportunities to chase significantly higher jackpots. The collection makes Aristocrat EMEA’s product a competitive choice in the market, providing distinctive titles and mechanics. 

Odds On Compliance - PlayBookAI: PlayBookAI offers a comprehensive online repository of gaming compliance documents globally. It aggregates regulations and compliance requirements from various jurisdictions into a user-friendly platform, ensuring access to the latest versions of documents to eliminate the need for time-consuming searches. PlayBookAI instantly answers queries, enabling natural language searches and real-time collaboration. In 2023, PlayBook expanded to nearly 30 European territories. 

Inspired Entertainment - Hybrid Dealer®: Inspired's Hybrid Dealer®, a revolutionary new product category, is transforming the online gaming industry. With Hybrid Dealer, players are offered high-quality casino and gameshow content, without the challenges associated with live-dealer products. This innovative product combines computer-generated imagery, green screen technology, and authentic footage of real-life dealers to create an unmatched gaming experience for players. Every game and experience can be tailored to meet the specific needs and preferences of individual operators and players. Unlike live-dealer products, Hybrid Dealer games do not require studios, and their outcomes are generated by RNGs.  

Skilrock Technologies - Scan-n-Play: In 2023, globally trusted lottery and iGaming supplier Skilrock launched Scan-n-Play - a groundbreaking product designed to empower lottery retailers and expand their offerings in a rapidly evolving retail landscape. Scan-n-Play is an omnichannel lottery solution that offers easy online gameplay without the need for player registration. Utilising Skilrock's INFINITI gaming platform, it opens up a 'world of possibilities' with its diverse and engaging games that can be played across multiple channels through a single registration process. 

Playtech - Jumanji™ The Bonus Level: In August 2023, following an extensive 3-year development process, Playtech unveiled Jumanji™ The Bonus Level, bringing together the iconic Hollywood movie "Jumanji™" and the Live gaming experience. This is the first-ever live game inspired by a Hollywood blockbuster, marking a key milestone in the gaming industry. Drawing on the film's narrative, the gameplay sees players embark on a journey through the heart of the jungle, encountering challenges and surprises along the way. This game is housed in one of the largest and most complex studios ever built, designed to immerse players in the mythical world of Jumanji™. 

Evoplay - The Greatest Catch Bonus Buy: The Greatest Catch Bonus Buy stands out as a top performer among Evoplay's series of fishing-themed titles. In the first few months following its release, it secured a position in the top 3 best-performing games within the company’s portfolio, setting records for Bet Sum and GGR. Compared to the highly successful The Greatest Catch the game showed remarkable growth with a 473% increase in Slot Count, a 201% rise in GGR, and a 691% surge in Bet Sum. 

The Product Launch of the Year category is sponsored by Imagine Live. 

imagine Live is an exciting world of live dealer games entertainment. We aim to engage and captivate our partner's audience by bringing new playing experiences to classic games and innovative new features. With our innovative approach in the iGaming industry, our team is now offering a fresh take on premium live dealer online casino games.