How do you ensure Zitro’s land-based offerings stand out?
Our main goal is to enhance the gaming experience for players through stunning and immersive visuals – be it graphical presentations and animations of our machines, multimedia components or sound. To ensure our games are not only entertaining but also adequate to the players’ demographics of the markets we target, we employ a rigorous testing process. We have the unique advantage of being able to test our games on some machines of the 30,000 units actively in revenue share. This real-world testing allows us to gather valuable data and insights into player behaviour and preferences.
Moreover, our commitment extends to collaboration with operators in each market we operate in. We believe localisation is key to success and, therefore, work closely with operators to ‘fine-tune’ our products according to the specific preferences and nuances of the player base in each region.
Which markets are most important to Zitro?
In the present scenario, Zitro holds a prominent position as a leader in Spain and every country in Latin America. Despite this, our focus is not limited to these regions alone. We are actively pursuing growth opportunities in Europe, Asia, the USA and Canada.
However, our growth is not only based on entering new countries or jurisdictions; it is also based on developing new business verticals within the jurisdictions where we are already present. For instance, we have recently launched a new product line based on our WAP games, and are planning to roll them out into existing and new jurisdictions soon. Additionally, we are eagerly anticipating the potential opening of the Brazilian market, an opportunity for which Zitro is exceptionally well-prepared.
Zitro has partnered with a number of operators and casinos worldwide in the last few months, but which have been the standouts?
In the last few months, Zitro has strengthened its position in Europe, Latin America, the US and Asia, through strategic partnerships with various operators and casinos. The successful debut of our latest proven performers, ‘Fu Frog’ and ‘Fu Pots,’ in international markets, and the positive response from players, marks a significant milestone in our expansion plans. We take pride in every partnership we have and appreciate the casinos that have placed their trust in us by choosing to install our products, as they have played a vital role in our growth.
How does Zitro Digital help operators in their promotional efforts?
At Zitro Digital, our approach goes beyond game accessibility – we’re committed to actively assisting operators in their promotional efforts. Our account management team holds periodic meetings with clients, focusing on strategic positioning discussions and exploring promotional opportunities such as tournaments.
Can you talk to us about the launch of Zitro’s latest Wide Area Progressive (WAP) slot product line?
We recently launched Zitro’s WAP slot product line for Europe, following its success in Latin America. ‘Mighty Hammer Ultimate’ marks our first WAP game, setting the stage for a series of titles specifically designed for the Altius Glare cabinet. The games featured on Altius Glare, showcased recently in London, will soon be WAP-compatible, ensuring the commercial refreshment of any WAP product launch and emphasising our commitment to innovation. In line with our goal for 2024, which is a global deployment across all markets, our WAP product line allows operators to customise prize configurations and frequency of appearance, based on the number of casinos and machines connected.
What developments has Zitro been working on recently?
There are significant projects underway at the organisational level, such as the initiation and expansion of our Technology Campus in Bangalore. This strategic move is aimed at increasing our product development bandwidth, ultimately enhancing our time to market and expanding our product development capacity.
A key focus for us is to secure licences in the highly influential US market, a critical step in expanding our reach to all jurisdictions. We’re actively pursuing the necessary licences to support our growth and establish a strong presence in this key market. Moreover, we’ve recently dispatched our first machines for installation in leading integrated resorts in the Philippines. This marks a significant milestone for us, as the Philippines is an important casino market where we are expanding our presence. Finally, in terms of product offerings, we are expanding our line of Wide Area Progressive (WAP) games and anticipate announcing upcoming installations in international markets.
