13 May, 2024 | MAY JUN 2024

BetConstruct: Crypto, meet iGaming

Gambling Insider spoke with BetConstruct CEO Vigen Badalyan about the supplier’s goals for the year and its use of the latest technology.

You joined Gambling Insider for a CEO Special interview in 2020. Can you tell us how your journey with BetConstruct has progressed since?

Since my 2020 interview with Gambling Insider, BetConstruct has launched innovative initiatives and significantly enhanced our existing products and solutions. Our focus on integrating cryptocurrency solutions has been a game-changer, exemplified by our Multi-Wallet system and Custom Token service, which revolutionise how users interact with crypto and fiat currencies, ensuring both enhanced user experiences and compliance. Our commitment to technology and user-centric design has further been showcased through BetChain and our comprehensive crypto solution, establishing new benchmarks within the industry.

We’ve also dedicated efforts to improve our products, solutions and services, adding new features that enhance functionality and user engagement.

"This commitment to continuous improvement underscores our determination to stay ahead in a competitive market."

The excitement extends to the B.F.T.H. Arena Awards 2024, following the inaugural event’s success. This celebration of ingenuity in game development, with a generous prize pool, aims to inspire excellence and creativity in the iGaming industry.

Overall, BetConstruct continues to push the boundaries of technology and service, innovating and improving upon our offerings to meet and exceed the evolving needs of our partners and their users, thereby solidifying our leadership in the iGaming landscape.

 

How are you hoping your new partnership with Flutter will impact the company for the rest of 2024?

Our new partnership with Flutter Entertainment is poised to significantly enhance BetConstruct’s trajectory throughout 2024. Collaborating with such a global iGaming powerhouse extends our reach and introduces our products to a broader audience via Betfair International. This strategic alliance promises growth, expanded market presence and encourages innovation, setting new standards for player engagement and gaming excellence. We see this partnership as a crucial step in accelerating our expansion, fostering product development, and redefining what players expect from online gaming, aligning with our commitment to excellence and innovation in the iGaming industry.

 

How do you reflect on your position as the continuing Lead Partner for the Global Gaming Awards?

It is an honour that underscores our drive towards innovation and excellence in the iGaming industry. This position is more than a title; it’s a platform to further influence the industry’s evolution and growth. My history of introducing tokenisation to the gaming sector marks a journey of pushing boundaries and setting new benchmarks. Through this leadership role, I am committed to fostering innovation, recognising excellence and contributing to the sustainable development of the global gaming landscape. It’s an opportunity to amplify our impact, driving forward with the same visionary leadership that has characterised our journey so far.

 

Over the last 18 months, you’ve debuted a new CMS system and your iGaming bot for Telegram – how do you think these innovations have fit into the evolving landscape of the industry?

BetConstruct’s CMS Pro enhances how content is managed across different platforms, offering a seamless, user-friendly interface that streamlines website management. This system not only boosts the efficiency of operations but also significantly cuts down on costs. Introducing the iGaming bot for Telegram taps into the growing trend of utilising messaging platforms for expanded services, providing users with easy access to gaming experiences directly through Telegram. This strategic move broadens BetConstruct’s reach and caters to the preferences of a tech-savvy audience, setting the stage for future innovations.

 

What further innovations can we expect from BetConstruct moving forward?

BetConstruct is advancing its technological development in the iGaming and betting industry, with a strong focus on blockchain through the integration of the Fastex ecosystem. This effort aims to enhance security, efficiency and engagement on our platforms, showing our dedication to utilising blockchain to transform the digital economy of our sector.

Additionally, we’re expanding our use of artificial intelligence with Hoory, our AI-powered assistant, to transform and personalise customer service and user interactions.

"Expect more advanced AI solutions from us, aimed at making user experiences more personalised and intuitive."

In summary, BetConstruct will concentrate on blockchain, AI and virtual reality to offer innovative gaming and betting experiences. We aim to lead the industry by following trends and by setting new standards.

 

You currently operate with offices in Uruguay and Peru. What’s on the horizon in Latin America forthe company?

BetConstruct is focused on expanding and deepening its operations in Latin America, building on our current activities in Uruguay and Peru. We plan to grow through new offices and partnerships while customising our offerings to meet the region’s specific needs. Our goal is to connect meaningfully with local gaming communities by incorporating cultural elements, offering support in local languages and accepting local payment methods. As we evolve with the region’s vibrant gaming landscape, we’re committed to meeting the unique demands of our Latin American users and partners. Stay updated with our latest developments through our official channels.

 

What, in your opinion, will be the biggest opportunities for BetConstruct in 2024?

Emerging markets offer new grounds for our advanced products as global regulations evolve. Technological advancements in AI, machine learning and blockchain will improve our offerings, giving us a competitive advantage by enhancing user experiences and operational efficiencies. Mobile gaming always presents a significant opportunity for expansion; we plan to further enhance our offerings for mobile users. Strategic partnerships will also play a crucial role in expanding our reach and enriching our product range. Additionally, the industry’s focus on responsible gambling aligns with our goals to develop tools promoting safer gambling practices, positioning us as leaders in this vital area. These directions highlight our commitment to innovation, quality and responsible gaming as we look to expand and enhance our offerings in 2024.

 

Finally, what are your individual goals for this year and beyond?

My primary goal is to develop a new product within BetConstruct’s infrastructure, incorporating Ortak’s ideology that every player can become a shareholder of the game.

"My focus is on advancing the cryptonisation of iGaming, driving innovation and creating new technologies for the industry to keep BetConstruct at the forefront of innovation."

I plan to deepen our engagement with cryptonisation by utilising blockchain technology like Bahamut to enhance security and efficiency, setting new industry standards in the process.

Innovation is essential. I am committed to refining and creating technologies that meet the evolving needs of the iGaming sector from enhancing AI tools like our Hoory assistant to developing immersive experiences in FastexVerse, ensuring we remain leaders in tech innovation.

Staying ahead means constantly seeking transformative advancements that can redefine the gaming and betting industry. I am dedicated to ensuring BetConstruct keeps pace with these developments and shapes them, delivering personalised and secure gaming experiences. Overall, my aim is to reinforce BetConstruct’s status through strategic cryptonisation, continuous technological development and a commitment to industry progress.