13 May, 2024 | MAY JUN 2024

Final word: Gustaf Hoffstedt, Secretary General of BOS, returns

Regular contributor Gustaf Hoffstedt on balancing the bet – the case for recognising the positive side of gambling, he writes…

“Ingratitude is the world’s wage,” a familiar expression in my part of the world influenced by Scandinavian modesty and the “Law of Jante,” reflects an aversion against overt displays of ambition or self-promotion to avoid the risk of failure. While this mindset has its merits, it’s also an obvious impediment to actions and innovations crucial for societal progress. Ingvar Kamprad, the visionary behind Ikea, wisely noted: “Making mistakes is the privilege of the driven. Only those who sleep make no mistakes.”

These words resonate well in the context of the recent industry seminar organised by the Swedish Gambling Authority. Firstly, credit is due to the Gambling Authority for embracing its role as an impartial knowledge hub for the gambling industry. However, a critical aspect warrants discussion and introspection.

This year’s seminar, held in March, welcomed attendees physically in Stockholm or virtually. The fact that only a fraction of the world’s population understands Swedish was addressed by offering simultaneous English translation, while lunch dishes and pastries were served with careful consideration given to various dietary restrictions. No one needed to feel excluded.

Nevertheless, the content and focus of the discussions unveiled a glaring gap in the commendable efforts toward inclusivity – the absence of any positive contributions by the gambling industry. The Minister for Financial Markets set the tone for the day by addressing the risks associated with gambling on credit. Then, in her keynote address, the Deputy CEO of the Gambling Commission discussed record fines imposed on major gambling companies in the UK, before highlighting the Commission’s proactive stance on banning the popular feature autoplay.

Next, representatives of the Swedish Gambling Authority shed light on how minors fall victim to gambling through deceptive practices like skin betting, before the Authority’s chief legal counsel elaborated on successful efforts in upholding fines against licensed gambling companies. The day culminated in a panel discussion on issues like match-fixing and other sports-related crimes.

Do you see a pattern? If not, consider an analogy with a hypothetical seminar for the aviation industry, organized by the Swedish Civil Aviation Administration.

The day starts with a comprehensive review of global airplane crashes from the previous year. For the keynote address, a distinguished guest, the high representative from the Maldives Civil Aviation Authority, presents a compelling case for a universal ban on air travel due to escalating climate concerns. Next, a detailed examination of mental health challenges among youth affected by climate anxiety is presented. A representative for the Administration then deliberates on potentially raising the age limit for air travel as a precautionary step. The day concludes with a workshop focused on strategies to reduce air travel through initiatives, including raised aviation taxes and other regulatory measures.

I think most people could agree that such a myopic narrative would fail to encapsulate the industry’s multifaceted impact and innovations. Similarly, the gambling seminar predominantly spotlighted risks, regulatory actions and challenges, inadvertently sidelining the industry’s significant positive impacts.

For clarity’s sake: for a government agency to highlight the downsides of an industry that it polices is certainly not wrong. On the contrary, it’s a necessity for any serious regulatory authority. But just as I assume the Civil Aviation Administration addresses climate issues at its industry day, they’re also not beyond highlighting the positive aspects of the aviation industry.

Sweden’s gambling sector stands as a testament to both innovation and responsibility. Prominent Swedish entrepreneurs, including Anders Ström (Unibet), Pontus Lindwall (Betsson), Gustaf Hagman (LeoVegas) and Jens von Bahr (Evolution), have not only reshaped the landscape but also generated employment opportunities and contributed substantially to Sweden’s economy. "This thriving industry, propelled by visionary leaders and ethical business practices, embodies a spectrum of achievements worth highlighting alongside regulatory challenges.

"A balanced dialogue that also celebrates gambling successes, innovation and positive player experiences is important."

And let’s not forget that gambling is fun. Stories abound of players relishing exhilarating wins and the sheer entertainment value of gambling, which deserve recognition alongside efforts promoting responsible gambling practices.