Having a premium sports betting solution is paramount for operators in the highly competitive gambling industry. It ensures a seamless user experience, fostering customer satisfaction and loyalty. At the same instance, today’s players demand entertaining betting content that reflects the way they are consuming sports events on the go.
Aligning the sports betting experience with the broader experience derived from sports brands through cutting-edge technology not only ensures more frequent visits to their online sportsbook brand, but also allows players to become more involved in the operator’s brand, which can result in higher lifetime value and ARPU.
Best-of-breed official data feeds
The sports betting industry relies heavily on accurate and timely sports data. Bookmakers and sportsbooks utilise vast amounts of data to set odds, create betting markets and enable informed wagering. Accurate data ensures fair play and transparency, enabling bettors to make well-informed decisions.If a sportsbook’s data provider is unreliable and inconsistent, bettors will move over to one of the many other betting providers in the market. Fans want to bet on quick and micro markets, shots, passes and tackles as much as they do on match winners and goal scorers, and these are markets that can be addressed by platform providers utilising official data feeds
Betby covers a wide range of sports content, thanks to a selection of best-of-breed official data feeds, allowing for not only the broadest selection of content but at the same time ensuring fast data, allowing also for a more thrilling live betting experience from rapid markets. High-quality and low -latency data will enable operators to enjoy the fastest and most friction-free experience.
Proprietary esports
odds feed
Betby’s partner network can also leverage the company’s MGA-approved esports odds feed solution, which comprises of pre-match and live odds, round-the-clock content coverage, statistics hub and resulting, and can be used either as part of the Betby Sportsbook solution or as a separate esports data feed.
The Betby Games esports feed delivers the content for 11 sports, with its unique nature allowing operators to address existing gaps in the real-time esports event calendar. Customisation of its content, which in the case of eSoccer is tailored to deliver multiple national and international leagues and tournaments, also allows operators to provide content that players can relate to and engage with in the build-up to real-world sports events.
Advanced AI-based sportsbook tools
Betby has been synonymous with continuously launching innovative products for the sportsbook vertical. Earlier this year at ICE London, Betby launched its truly innovative AI-based sportsbook tools, under the umbrella of AI Labs, with the tools focusing on:
- Sportsbook Personalisation
- Churn and LTV prediction
- Backoffice Chatbot
- Risk Management Automation
Among these innovations, the Sportsbook Personalisation engine stands out, offering users tailored event suggestions based on individual preferences, thereby enhancing engagement and satisfaction. The Churn and Lifetime Value (LTV) Prediction model empowers operators to optimise marketing strategies by identifying high-value players and predicting periods of inactivity.
The Backoffice Chatbot streamlines data analysis processes, enabling natural language interactions for more efficient decision-making. Moreover, Risk Management Automation enhances the security for operators by promptly alerting against forms of suspicious player activity, safeguarding against potential risks and ensuring a fair gaming environment.
Advanced business intelligence and risk management
Betby strives to allow its partners to outgrow the competition and understands the necessity of providing a powerful back-office solution that provides bookmakers with detailed business intelligence and reports.
By also offering an advanced Risk Management service, based on an enhanced level of betting ticket information available to bookmakers, Betby allows its partners to analyse and determine the risk level which is associated with any specific player account, bet placed or sports event, thus limiting the risk exposure for sportsbook operators.