An established name in the gaming industry since 1996, Pronet Gaming is a leading global entertainment platform provider, a distinction it has held for the past three decades. Headquartered in London, with a presence in key cities across LatAm, Europe, Africa and, just recently, the Philippine capital Manila, the company has flourished by combining innovative technology with a dynamic team that boasts extensive B2C and B2B industry experience and local market knowledge.
With one of the company’s core values anchored on providing a wide client base with world-class service and products, Pronet Gaming takes pride in offering game-changing solutions with an approach to business that is centred around collaboration. Indeed, an important aspect of its brand manifesto is that each member of the team is deeply customer-focused, committed to helping operators achieve their specific strategic goals.
“We are trusted globally as a result of servicing operators on our platform based in Europe, Africa and LatAm,” says Alex Leese, CEO of Pronet Gaming. “In Brazil, we took a localised approach where we found ourselves with the right product, among the right people, at the right time and in the right place. That was key to our success and is the exact approach we intend to take not just in the Philippines, but across the whole Asian region.”
The Pronet Gaming productPronet Gaming’s showpiece is a fully customisable entertainment platform for next-generation operators, one that goes far beyond simple layout changes and design elements. The team works closely with clients to provide the right solutions for their challenges before proceeding to build and seamlessly deliver a truly bespoke casino, sportsbook, betting exchange and retail solution that is flexible for future development. Among the company’s solutions is the ability to power up online gaming businesses with the most advanced turnkey platform available today.
This robust platform processes more than two and a half billion casino bets each month and supports over two million sports bets daily. It offers access to over 15,000 live casino games and slots from more than 100 top-class providers. Featuring 65 sports, 1,200 betting markets, 40,000 in-play sports events each month and 500,000 pre-match sports events annually, the platform also provides an extensive selection of esports and virtual products, including 16,000 annual events with 5,000 in-play. Pronet Gaming also delivers a full 360 betting exchange and advanced omnichannel retail solution, ensuring a seamless and superior user experience across all channels.
Expansion into AsiaPronet Gaming has seen rapid growth in recent years, having provided a range of operators with casino and sportsbook platform solutions, as well as a range of retail options, in a variety of jurisdictions around the world. Suffice to say, the company is equipped and ready to expand its business operations to Asia.
“We have a vibrant local talent pool full of experienced and enthusiastic people within the sector across IT, marketing and commercial support,” says Leese. “In terms of the Philippines in general, it provides the opportunity for a B2B like ourselves to service the existing local B2C market and also other B2C markets within the Asian region.”
This growth has funded a massive investment in IT, new offices and team development, allowing the business to perfect its offering to markets in Asia, where its services will allow brands to offer localised products and a point of difference among competitors. Based on this trajectory, Leese and his team aim to position Pronet Gaming as a global authority that can help Asian gaming operators crossover into LatAm and other global markets, leveraging their vast experience in those regions.
SiGMA Asia and beyondFor Leese’s part, the 2024 SiGMA Asia conference will serve as the ideal stage to showcase the brand’s offerings and capabilities, as well as share a preview of what operators and players can expect as the company’s team of dedicated specialists focus their expertise on Asia.
“We decided on the Philippines as it is the one place that offers us a one-stop shop with a robust regulatory regime that would give us the confidence to invest on a long-term basis,” concludes Leese.