WorldMatch owns and operates 300+ casino games, how do you approach the challenge of providing a personal experience for your users while appealing to a range of audiences?
Providing a personalised experience for users while appealing to a wide range of audiences is a complex but achievable challenge. This approach involves designing games that can change and evolve based on player behaviour and preferences, like for instance Egyptian Escape in which players can pick between different levels of difficulty. By ensuring that games remain challenging and entertaining, WorldMatch keeps players engaged for longer periods.
In the highly competitive online gaming market, targeted marketing and promotions are crucial for attracting and retaining players. By understanding the preferences of different player demographics, the company can tailor its promotional efforts to maximise impact.
"Burger Win is another crash game that worked well for WorldMatch, easy to understand and play, with a straightforward premise that appeals to a wide audience”
Building on that, as a gaming supplier, how do you ensure your games tailor themselves to the habits of a given user as they play?
This involves implementing adaptive technologies and strategies. A key factor in WorldMatch’s success is its dedication to continuous improvement through a robust feedback loop. We actively seek input from clients to identify areas for enhancement and to ensure that its games meet and exceed the expectations.
You just announced your debut into the Philippines, can you tell us a little bit more about your goals in the region for 2024?
Debuting into the Philippine market was a milestone in our path, we’re planning to work hard on market penetration and brand awareness. We plan on establishing strategic partnerships with local casinos, gaming operators, and online platforms to enhance market entry and visibility. We’ll launch targeted marketing campaigns tailored to the Philippine audience, emphasising local culture, preferences and gaming habits. We also plan on increasing brand recognition through participation in local gaming events, expos, and sponsoring relevant industry conferences.
How has the integration of new technologies such as API integration and HTML5 changed WorldMatch’s approach to gaming development over the last 12 months?
Research and development are a constant in our integration and development team, whether it’s about coding or graphics. We use tools and analyses that let us work as top tiers. HTML5 helps to run seamlessly across various devices and platforms, including desktops, tablets and smartphones.
Of course, artificial intelligence has also naturally impacted our work. AI is a valid support for various activities, especially creative ones, even if it cannot completely replace human creative capacity. We research and evaluate the impact of AI in graphics and audio processing, where it can improve the player’s user experience.
We also use artificial intelligence extensively to analyse the performance of our products in detail and to precisely measure the acceptance of new releases on the market.
When operating in a range of markets, how crucial is localised content for generating a unique player experience?
Localised content is essential for creating a unique and engaging player experience in diverse markets. It enhances cultural relevance, improves user retention, provides a competitive advantage, ensures regulatory compliance and fosters strong community engagement.
Localisation goes beyond mere translation. It involves adapting the content to fit cultural nuances, humour and social norms, which enhances the immersion and enjoyment of the game. Demonstrating an understanding and respect for local cultures can build strong brand loyalty and trust among players in different regions. Different markets also have varying regulations and localisation ensures compliance with local laws, which is essential.
Can you tell us a little bit about your recent global partnerships and any key goals for 2024?
Our goal is to consolidate our presence in the Iberian market, Spain and Portugal in particular. We’re also consolidating our presence in the Brazilian market, where we have an ongoing development process and direct agreements with local partners. We also aim to expand WorldMatch’s reach and provide a diverse range of high-quality games in all the regulated markets we are already in.
The iGaming market is evolving extremely quickly as you know; how do you ensure that WorldMatch stays at the heart of such an innovative, fast-moving industry?
That requires a multifaceted approach that leverages technology, market trends, user engagement and strategic partnerships.We regularly update our gaming portfolio, maintaining a steady pipeline of new game releases keeps the portfolio fresh and exciting.
By focusing on continuous innovation, market adaptability, strategic partnerships, enhanced user experience and responsible gaming, WorldMatch can remain at the forefront of the rapidly evolving iGaming industry. This comprehensive approach ensures that the company can not only keep pace with industry changes but also set new trends and standards.