You have operations across the globe, but how have emerging technologies like AI helped you differentiate your products across regional markets worldwide?
AI continues to prove beneficial across various business sectors, especially in producing graphics and, to a certain extent, in our first-level customer support operationally. Having said that, I think we are still only at the beginning of a much more widespread use of AI. To better understand the possibilities and challenges AI delivers, we have created an internal expert panel that applies a more detailed focus on the topic. Coming back to the actual question: so far, AI doesn’t understand slot production enough to be able to truly create localised products.
When you look at the adoption speed of AI within the last year, I don’t think it will take too long until it will be really helpful in producing localised slots as well.
I have seen you discuss Brazil as a potential for your LatAm strategy in the coming months; how have you reacted to the latest updates in its legislative structure?
At the moment, we do not intend to operate our online casino or sportsbook in the market. Most of the updates we have seen so far relate to operations and not so much the products themselves. It will be important to establish reasonable timeframes for moving the as-yet unregulated offer into the regulated market and grant grace periods to operators to fulfil all new requirements. Companies will need time to implement specific local requirements into their platforms, as will suppliers, to get their games certified and compliant.
How do you hope your experience in the North American and EU markets will aid your expansion plans in newly emerging LatAm markets?
Our parent company Novomatic has been present in LatAm for a long time. That means we bring a certain level of experience to the table – at least from land-based. In addition to that, I’m confident we will be able to identify key mechanics and themes for these markets as well, and provide games that cater to local tastes. Last but not least, it is important to not forget the logistical aspects of game supply to a regulated market – it is a bigger challenge to serve a fully regulated market than a pure.com operation.
Your new platform Mynt is about to go live in South Africa; how do you hope the platform will serve the needs of operators in this and any other future markets it may be added to?
We are currently preparing Mynt and our games for market certification. As the platform is both cloud and on-premise ready, we can serve both remote markets and those that require a local setup. Additionally, we will bring new exclusive studios and games to the market via Mynt. Gamification features and jackpots will be available and will help operators entertain their players.
"While it is good to establish a framework for advertising as well, I see it as critical to limit influencers from promoting specific games"
What was the thought process behind debuting Mynt in the South African market?
When we are tackling an entirely new market, our strategy going forward is to use Mynt and not the old stack. Looking at LatAm, for example, we plan to use the aggregation platform of our Italian subsidiary Capecod to combine games from our old stack, Mynt and Capecod combined to serve markets with the biggest possible collection of group content. An interesting additional detail here is that Capecod has focused on developing crash games for the last half year. That means we will have slots, video bingo, table games and crash games on offer.
Outside of the burgeoning LatAm market, what are Greentube’s main goals for the remainder of 2024?
We are still working on going live in Connecticut and Pennsylvania, which is now scheduled for Q3. Looking at established markets in Europe, our goal is to gain additional market share and increase our presence in all regions we have entered so far. We are looking at a busy second half of the year.
