How does Relum help its partners maximise their offering?
Relum’s strategic focus is centred around the ‘casino engine,’ a key component of our content and platform. This casino engine is not just a tool, but a driving force behind our product and roadmap. Our dedicated product team is actively exploring various scenarios and solutions to boost player activation, engagement and retention metrics, which are levers for revenue growth. We are also developing a range of innovative promotional tools to equip operators with diverse strategies to play with experimentation and find working scenarios to increase revenue.
Analytics play a crucial role in B2B products, providing valuable insights into business performance and offering detailed information on critical areas. In line with this, another focal point of Relum’s product offering is analytics, which encompasses our reporting tool.
We are dedicated to continuously enhancing its analytical capabilities, ensuring it covers vital financial metrics, content performance and insights about promotional campaigns.
Can you explain your Partner Success Service?
One of Relum’s client solutions for casino partners is our Partner Success Team. We offer a holistic product solution and service support. As mentioned, we provide partners with ongoing service support, content and toolkits after the post-integration launch. The Partner Success Team provides strategic planning services covering operational and marketing areas for casino gaming content mix growth opportunities. Typically, this can include new player acquisition, activation, retention, reactivation, marketing campaign planning, ROI forecasting, marketing and business milestone recommendations the partner would require.
In such a congested market, how can operators retain players?
By analysing player behavioural data, marketing teams can significantly enhance their techniques. They can achieve this by delivering more relevant content and promotions to the player. It is vital to understand the key player drivers to unlock further insights and this can be done using Relum’s analytics to review preferred gaming content, track engagement metrics and promotional campaign activity and so forth.
"It cannot be overstated how crucial it is to know your customer audience. Player data analytics is the linchpin in providing a point of difference."
How key is game personalisation when tailoring to player needs?
As highlighted earlier, the strategic use of behavioural player preference data is not just a tool, but a competitive advantage for any digital business. In a market where we are all vying for players’ attention, this data becomes the key to
unlocking their preferences and delivering experiences that truly resonate. Game personalisation, therefore, is not just a feature, but a strategic imperative for enhancing game sessions and experiences.
Every consumer/player yearns for a brand that not only caters to their needs but also understands their emotions. Game personalisation, in this context, is not just a layer in the process, but a powerful tool for building this emotional connection. It’s not just about customising the product, but also about personalising the experience based on factors like the time of day, day of the week, game session, device use and more.
What can we expect from Relum in the second half of 2024?
Our focus is on continuing to add the best-quality gaming content from studios with regional appeal in growing markets such as Latin America, EU and other target regions. We will also continue to develop our platform’s promotional toolkit functionality, allowing for more streamlined marketing operations with the partners’ casino team, to support their performance marketing processes and revenue goals.
