With a global audience of over a billion fans growing year by year, tennis continues to captivate huge crowds worldwide, well into the post-Roger Federer era. The same can be said for tennis betting. As a dynamic sport offering thousands of fixtures and countless in-play betting opportunities annually, its popularity among sports bettors is immense. Sportsbooks naturally benefit, as tennis consistently ranks among the highest-turnover sports for bookmakers and is ranked as the fourth most ordered sport by LSports’ clients.
This tremendous traction and potential customer base have driven many industry players to leverage advanced technology to develop superior tennis products, providing users with an exciting, unique, and all-encompassing experience. This is precisely what we’ve been doing at LSports in recent years, to the point where I feel confident saying we have the best and surely most cost effective tennis product on the market.
LSports Tennis Premium, our recently introduced tennis product’s strength and uniqueness, come from several factors. First, it’s the technology. We combine various data collection methods; web scouting, TV/In-venue scouts and advanced, fully operational computer vision techniques allow us to deliver super-accurate data to our partners in real time.
Our tennis data feeds are the most extensive bookmakers will find. When we say we cover everything, we mean it literally. Wherever there’s a tennis ball, two players with racquets, and a chair umpire, our partners will have the match’s data. This results in coverage of over 130,000 fixtures, 2,000 tournaments and more than 150 unique markets, including ITF and ATP & WTA premium packages, with continuous improvements in coverage, provider choice, and uptime guarantee.
Our tennis feeds are backed by a brand-new LSI (Live Score Intelligence) model powered by the wisdom of crowd-based algorithms. This enables us to make smart decisions when choosing between sources, and ensures our partners receive maximum precision and speed of delivery.
The latest development is the enhancement of our offering with real-time official data from more than 50,000 tennis matches yearly. Combined with LSports’ independent feed, this official data further boosts LSports Tennis Premium’s accuracy and speed, making it as bulletproof as possible.
To make our partners’ lives easier, we offer a seamless, one-time integration of both independent and official feeds, providing a 360-degree tennis data solution. This approach keeps them unaffected by the frequent rights-holder changes the industry has recently experienced. On the business level, it’s no secret there’s a lot of buzz in the industry around tennis these days, mainly due to rising data costs and uncertainty about rights holders. Consequently, we have seen significant movement lately from tier 1 and tier 2 bookmakers looking for alternative providers for tennis data.
As the market’s attention increases, this presents us with an opportunity to step up our marketing efforts so that more sportsbooks learn about the advantages our tennis product has over the offerings of other big players. Over220 of our partners already use LSports Tennis Premium, enjoying the ability to fully customise their packages to meet their specific needs. With ongoing enhancements to our capabilities and the launch of our limited time joining offer, I am confident that this number will soon increase.