In just a few years, BetBuilders have transitioned from being a supplementary feature to becoming an essential aspect of any sportsbook. Their unique capability to enable players to design their own single bets, either within a single game or spanning multiple games, positions BetBuilders to capture significant market share and boost long-term player engagement.
At Betby, our goal is to continuously enhance the betting experience by removing obstacles and providing exceptional flexibility through our BetBuilder product. This drive for innovation is rooted in the evolving demands of modern bettors.
Traditionally, betting options were presented to users in a predefined, list-style manner. The introduction of BetBuilder marked a significant leap forward for the industry, offering bettors the first taste of ‘odds on demand’ within the sports betting interface. This innovation allowed bettors to create custom bets, transforming the user experience. Now, our aim is to elevate this flexibility to unprecedented levels.
We know that providing bettors with exciting new capabilities and a clearly defined means of personalising their betting experience is crucial for operators. Advances in technology have vastly expanded the range of betting options available, enabling users to place accumulator bets on various outcomes within the same game. This feature gives players the creative freedom to craft unique bets, enhancing their overall engagement and satisfaction.
CREATING PERSONALISED BETTING NARRATIVES
With BetBuilder, sports bettors can now construct their own narratives within a game, offering nearly limitless options. This capability is complemented by the potential for substantial winnings from relatively small stakes, adding to the thrill and appeal of betting.
A high-quality BetBuilder provides users with full control, allowing them to craft bets that are precisely tailored to their preferences quickly and easily. It is essential that popular markets, such as player props, can be combined seamlessly, ensuring a comprehensive and customised betting experience. Additionally, smooth integration into the overall sportsbook user interface is vital. Reducing the number of clicks required to create combinations and maintaining consistent odds are key factors in preventing user frustration, and fostering long-term customer retention.
Incorporating a BetBuilder into the core platform offers several advantages in terms of product development and compliance. It ensures a consistent experience across various elements of the sportsbook, including odds offered in both the BetBuilder and standalone products. Furthermore, risk management processes are streamlined, as they are handled in a unified manner.
BETBY’S INNOVATIVE APPROACH TO BETBUILDER
With all this in mind at Betby, we are continually expanding our pool of available BetBuilder combinations to include all major markets for football matches. Our standout feature lies in the extensive range of statistical markets we offer, distinguishing us from our competitors. We provide not only common markets like corners and cards but also unique ones such as offsides, shots on target, throw-ins and shots at goal.
Beyond market variety, we allow users to combine individual player statistics like shots, goals, assists and cards. While many competitors offer similar features, the flexibility of our BetBuilder in terms of market availability and the resultant combinations truly sets us apart. Our platform widgets are specifically adapted for BetBuilder, offering features like the “Combo of the Day,” which consists of pre-built outcomes, further enhancing the user experience.
THE EVOLUTION OF BETBUILDER
Looking ahead, personalisation will play a crucial role in the evolution of BetBuilder. Innovations in live sports data are expected to provide richer contextual bet prompts, laying the foundation for new BetBuilder options. Advancements in live sports data will enable the creation of more dynamic and personalised betting experiences. Live data will allow traders to elevate BetBuilder experiences, presenting highly appealing betting markets tailored to specific customer segments. This level of personalisation will provide an engaging and unique experience for users, making BetBuilder a more attractive option for bettors.