Malta Focus 2023

Editor's Letter

Maybe it’s because we’re fresh off our recent trip to G2E, but I can’t get Las Vegas out of my head – even when thinking about Malta. Let me tell you why.

Although the US and Malta are intrinsically different gambling spaces, subject to multiple sets of differing regulations, the select few US states that have legalised iGaming are now witnessing the inevitability of its rise. In New Jersey and Pennsylvania, table games are down, sports betting revenue is growing but subject to sporting results and slot machines are more or less consistent year-on-year.

Online casino, however, is flying. And playing no small part in heavily influencing $500 million-dollar-monthly markets is the tiny archipelago of Malta across the ocean.

Malta, with its Malta Gaming Authority licence that opens access to EU markets, has long been central to the fate of iGaming across global markets, especially in Europe of course. But now we’re seeing the full force of online gaming as far afield as Ontario and the six states where it is legal in the US.

That means two things: design studios in Malta will naturally be responsible for many of the gaming dollars being spent across North America. And the huge impact iGaming revenues are having on state revenue reports – and thereby their tax reports – almost guarantees the legalisation of online casino in further states.

If ever there was a testament to Malta’s impact on the gaming industry, it is iGaming’s evident influence on the US. That partially explains the comparison I’ve made later on in this Malta Focus, where I’ve concluded that – although you cannot match the experience of a land-based casino in Las Vegas – it simply can no longer compete with a mobile betting app for convenience and practicality.

It also explains why we’ve profiled the young history of LeoVegas, producing a timeline on its rise from start-up to a Global Gaming Award-winning company that was bought by MGM Resorts for approximately $607m last year.

If you couldn’t quite grasp why I am comparing Vegas and Malta so often, LeoVegas is the best embodiment of exactly why. Although a Swedish firm originally, the operator has conducted much of its business in Malta (a familiar story to Swedish and other European firms across the sector), and has now become an international powerhouse.

Viva Las Malta?

In the Magazine

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