Gambling operator GVC Holdings has announced the launch of virtuals from Inspired Entertainment across some of its online platforms.

The supplier’s virtual sports offering has been added to a number of GVC-owned brands, including Bwin, Sportingbet and Partypoker. These brands will feature six channels of virtuals, such as soccer, V-Play NFLA Legends Football and V-Play Basketball.

The virtual sports content has been integrated into GVC’s sportsbook platform, while content will be streamed using Inspired’s cloud platform.

“We are delighted to offer Inspired’s high-performing virtual sports across our vast array of sports brands on the GVC platform,” said Raja B-Sheikh, sports product director of GVC.

“In these challenging times and given the significant impact on the global sporting calendar during the last four months; virtual sports content has demonstrated its potency and has an exciting future role to play in sportsbook.”

For H1 2020, GVC saw a drop of 11% in its revenue, to £1.58bn ($2.07bn). Despite this, the operator’s online segment saw growth of 19%, to £1.21bn. Online sports betting NGR saw an increase of 5%, to £484.5m for the period.

GVC CEO Shay Segev labelled the company’s performance as “encouraging” for the first half of 2020.