GVC goes live with Inspired Entertainment’s online virtuals

The supplier’s virtual sports offering has been added to a number of GVC-owned brands, including Bwin, Sportingbet and Partypoker. These brands will feature six channels of virtuals, such as soccer, V-Play NFLA Legends Football and V-Play Basketball.

The virtual sports content has been integrated into GVC’s sportsbook platform, while content will be streamed using Inspired’s cloud platform.

“We are delighted to offer Inspired’s high-performing virtual sports across our vast array of sports brands on the GVC platform,” said Raja B-Sheikh, sports product director of GVC.

“In these challenging times and given the significant impact on the global sporting calendar during the last four months; virtual sports content has demonstrated its potency and has an exciting future role to play in sportsbook.”

For H1 2020, GVC saw a drop of 11% in its revenue, to £1.58bn ($2.07bn). Despite this, the operator’s online segment saw growth of 19%, to £1.21bn. Online sports betting NGR saw an increase of 5%, to £484.5m for the period.

GVC CEO Shay Segev labelled the company’s performance as “encouraging” for the first half of 2020.

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Owain Flanders

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Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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