Betway has signed an extended partnership with Betgenius to boost the operator’s in-play betting offering.
Under the deal, Betgenius will provide the operator with in-play data and trading for an array of sports, including football, tennis, basketball, volleyball and esports.
The long-term agreement will see Betway have access to official content from more than 300 sports competitions supplied by the Genius Sports Group subsidiary, including the English Premier League and Italy’s Serie A.
Betway CEO Anthony Werkman, said: “Fast and reliable updates are key to providing our customers with the highest quality of experience when placing their bets.
“We are delighted to continue working with Betgenius and we value this long-standing partnership. This extension will also allow our customers to stay close to the action in the sports that they love.”
Betgenius global partnerships director Matt Stephenson added: “Betway has always invested in a first-rate in-play product for its players wherever they are in the world.
“With fast, accurate and reliable data and trading, we’re proud to play a key role in driving both customer experience and revenues for our long-term partner.”