Caesars and William Hill sign first joint NFL team sponsorship deal

By Peter Lynch

William Hill and Caesars Entertainment have announced a sports betting partnership with NFL club Indianapolis Colts. 

In their first NFL team sponsorship together, William Hill and Caesars have united in a bid to engage with sports fans throughout the American football season in Indiana. 

Representatives from the Colts and Caesars expressed their excitement at the deal, which may pave the way for future partnerships within the sport. 

“In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community is one of our top priorities,” said Indianapolis Colts chief sales & marketing officer Roger VanDerSnick. 

“This partnership with Caesars Entertainment and William Hill will help us better connect with Colts fans everywhere as we navigate this very unique season in 2020 and offer a greater fan experience well into the future.” 

Chris Holdren, co-president of Sports and Online Gaming for Caesars Entertainment said: “Our company has deep roots in Indiana. This expanded partnership with William Hill and our long relationship with the Indianapolis Colts deepens our strong ties within the community.  

“Combined, both will provide an exciting entertainment experience - on gamedays and beyond.” 

Included in the agreement is the ‘Pick 6 Predictor’ feature on the Colts Mobile App, a free-to-play game where fans can attempt to predict the outcome of upcoming NFL matches. 

Weekly prizes are on offer, with all participants entered into a draw to win a trip to a Caesars Entertainment property in Las Vegas. 


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