32Red to leave Italian market

By Owain Flanders

Kindred has decided to remove its 32Red brand from the Italian market after around eight years of operations in the country.

32Red.it will shut down on 30 November. A statement on the website confirmed the news. It read: “We are sorry to inform you that starting from November 30th 32Red will no longer be operational.

“It was a difficult choice to make. We hope, however, that these years spent together have been fantastic for you, as they have been for us.”

The operator advised customers to withdraw funds by 29 November as they would be unable to access the site after this point.

Kindred will be focussing on promoting its other brand, Unibet.it, in the Italian market. The operator said Unibet would “guarantee 32Red.it players the warm welcome they deserve.”

Although Kindred purchased 32Red in 2017 for a sum of £175m ($226m), the brand has been active in the Italian market since 2012.

The operator is yet to publish its Q3 revenue, but it posted an 8% rise in H1 revenue despite the impact of COVID-19 on operations. Gross gaming revenue was £484.8m for the period.


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