Published
Sports Betting

Betway agrees partnership extension with Blast Premier

Betway has agreed a partnership extension with esports tournament organiser Blast Premier for at least another year.

shutterstock_1564001752

The partnership will allow the online operator to maintain a strong presence across Blast Premier’s Counter-Strike (CS:GO) tournaments in 2021 for a third year.

Betway’s branding will feature heavily across all seven CS:GO tournaments next year, which will include more content opportunities and bespoke giveaways, adding to collaborations that feature professional esports players taking on several Counter-Strike themed challenges.

The operator and Blast Premier have worked together for the past two years, teaming up for CS:GO grassroots event Blast Rising in May, and in June for the Bounty Hunt Dota 2 tournament.

Betway head of esports Adam Savinson, said: “Over the last two years, we have built an incredibly successful working relationship with Blast.

“Our collaborative approach to working with Blast has created some of our best activations to date, and we look forward to building on our success in 2021."

Blast Premier’s 2021 season is expected to feature up to 286 matches in seven events with 80 teams competing overall and $2.5m in prize money up for grabs.

In 2015, Betway became the first major bookmaker to launch a dedicated esports portal and has since become the main sponsor of esports teams Berlin International Gaming (BIG) and Ninjas in Pyjamas (NiP), among others.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...