4ThePlayer, who specialises in creating mobile-first gambling games, said the seven-figure sum will help it to remain independent and develop and release further player-centric games.
The sum was raised from the company’s founders, as well as a group of industry individuals.
The group of investors includes M&A specialist Daniel Burns, former group director of Gaming Strategy at Bet365 Gil Rotem, former Ladbrokes Coral COO Ian Chuter, Reflex Gaming CEO Quentin Scott and ex-Scientific Gaming Digital CCO Steve Schrier.
4ThePlayer.com founder and CEO Andrew Porter said: “We are delighted we have completed this investment; we are continually creating exciting game concepts and the funding will allow us to bring them all to fruition over the next few years.
“Plus we will double down on our operator and player focused engagement.”
Co-founder and business development director Chris Ash added: “2021 is going to be an exciting year for 4ThePlayer.com as we look to expand into the US.”
The London-based supplier was founded in July 2018 and has released seven player-focused games to date, as well as two crypto gaming titles.
