Turkish lottery operator Inball will offer select Lottery.com products in the country, both in-person and digitally, after the duo entered into a 30-year agreement of cooperation term.
It means the online platform, which allows players to buy tickets for official sanctioned lottery games including Powerball and Mega Millions, will enter a Turkish market which has approximately 58m people who are eligible to purchase its products.
Inball has a partnership with the largest advertiser in Turkey, Mete Group, and also owns distribution company Karsan, which will both help Lottery.com with its entry to the new market.
Texas-based Lottery.com mentioned that it has been focusing on its business development strategy and will pave the way for future international expansion. It’s currently live in its home state and nine others in the US.
The company also hopes to finalise its business combination with Trident Acquisitions Corp in mid-February, after signing a binding letter of intent for the special purpose acquisition company (SPAC) to acquire it in November, which would see Lottery.com go public on the Nasdaq stock exchange.
Lottery.com CEO Tony DiMatteo said: “We believe Inball is going to be a great partner to introduce us to the Turkish market and we feel confident and grateful to be partnered with such a strong brand. The expected business combination with Trident Acquisitions should provide Lottery.com with the necessary capital to support our international expansion."
Niyazi Mete, CEO of Inball and Mete Group, added: “We are very keen to launch this business in Turkey as soon as possible. We are working with officials to finalise legal approvals and to begin distribution of US lottery products in Turkey.”
