announces Bryony Frost as brand ambassador

By Peter Lynch has announced British National Hunt jockey Bryony Frost as its first brand ambassador.

The partnership coincides with the relaunch of the website, and will see Frost actively sharing her insights and race knowledge. She will also be involved with the team in the creation of digital content.

The jockey was one of eight nominees for BT Sport’s Action Woman of the Year award in 2019, having announced herself on the horse racing scene with a win in the Foxhunter Chase at the 2017 Cheltenham Festival.

She then became the first woman to win a Grade One race over obstacles at the Cheltenham Festival in 2019, before securing the British Conditional Jockeys title for the 2018/19 season.

Frost recently became the first female jockey to win the King George VI, marking her 175th career win to make her the all-time leading female British National Hunt jump jockey.

“I am delighted to be the new ambassador for and get stuck in with creating content and sharing my experience as a jump jockey with the lovers of the sport,” said Frost.

“The team have welcomed me with open arms and I am excited to jump straight in and provide value to their editorial offering.”


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