Playtech signs sports betting partnership with Novomatic Americas

By Iqbal Johal

Playtech has extended its partnership with Novomatic by signing a sports betting agreement with the global gaming supplier’s Americas subsidiary.

The non-exclusive sports wagering alliance between Playtech and Novomatic Americas will see Playtech’s sports wagering kiosk (SSBT) systems delivered through Novomatic’s US sports wagering kiosk, ActionBook, which is active in 11 states.

The partnership will also see the two suppliers jointly market Playtech’s mobile sportsbook and player account management software to potential customers, and builds upon a current arrangement where Playtech and Novomatic jointly operates more than 10,000 kiosks worldwide.

The deal sees Playtech continue its North American expansion after being granted a licence in New Jersey and going live with Bet365 and Entain in 2020, while it also signed an agreement with Parx Casino in Michigan, Indiana, New Jersey and Pennsylvania last month.

Playtech US MD Jonathan Doubilet, said: “We’re delighted to expand our partnership with Novomatic and provide a complete sports wagering solution across multiple US states. This combined service will deliver a best-in-class experience and is a further example of Playtech’s ability to partner with leading companies and leverage its scale in the rapidly growing US market.”

Rick Meitzler, president and CEO at Novomatic Americas, added: “We are confident that Playtech’s proven sports betting expertise in a wide range of regulated markets will further cement the Novomatic ActionBook’s status as the US market’s most popular sports wagering kiosk.”

Earlier this week on 3 March, Playtech announced that 888 Holdings chairman Brian Mattingley is to become its non-executive chairman from June.


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