Esports Entertainment Group (EEG) has signed a multi-year agreement with Kraft Sports and Entertainment to be the official esports tournament provider sponsor of the New England Revolution and the New England Patriots.

As part of the agreement, EEG will use both the Major League Soccer club and the National Football League club to promote its bi-annual esports tournaments on its Esports Gaming League platform.

“We look forward to working with Esports Entertainment Group to expand our reach in the rapidly growing esports market,” said Murray Kohl, VP of Sales for Kraft Sports and Entertainment.

“Esports Entertainment Group’s interactive tournament platform brings together gaming enthusiasts from all around the world and provides an exciting new way for us to connect and engage with our fans.”

EEG will leverage tickets, player appearances, digital media and signage to promote its events, while also creating custom videos to promote the tournaments, which will be featured in the teams’ online digital marketing channels.

EEG CEO Grant Johnson commented: “We are excited to continue to build momentum in our tournament segment. The Patriots and Revolution have an enormous and loyal fan base. Our tournament platform will now sponsor two teams with large and passionate fans bases. 

“Our robust tournament platform helps the Patriots and Revolution strengthen connections with their fans, providing new avenues for engagement.”