Betfred teams up with Future Anthem to enhance user gaming experience

UK-based bookmarker Betfred will gain assistance from data science firm Future Anthem as a means to give Betfred players with a more personalised experience and an optimised gaming channel.

betfred

AI and gaming data specialist Future Anthem can provide real time utility and insights to Betfred.com. Using data, it can analyse player insight and behaviour in games to give them tailored experiences by recommending specific games in CRM campaigns and onsite later on.

“Working with a customer-orientated organisation such as Betfred brings out the best in our game data science,” said Leigh Nissim, CEO at Future Anthem. “Our behavioural models are a great addition to the Betfred.com customer journey with automated recommendations that improve the player experience for everyone. We’re excited to be working with Betfred’s team on this journey.”

Rakesh Chablani, MD at Betfred Digital added: “We continue to invest in our core platforms and technologies in order to offer the best customer experience to our players. 

Taking advantage of Future Anthem's existing technology, AI models and experienced staff, under the guidance and leadership of our strong in-house data team, enables us to satisfy more of our objectives in a shorter timeframe.”

Premium+ Connections
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Soft2Bet
Scientific Games
Digitain Malta
Follow Us

Facing Facts: Q3 2024 analysis

Gambling Insider takes a look at the Q3 results of operators...

Taking stock: The final count of 2024

Gambling Insider tracks operator and supplier prices of some...

CEO Special: Flutter CEO Peter Jackson – Playing to win

As the biggest publicly traded operator in gambling meets th...

CEO Special: Holland Casino CEO Petra de Ruiter – High flier

Petra de Ruiter, Holland Casino CEO, speaks to Gambling Insi...

A welcome from your host

A message from the Founder of the Global Gaming Awards and G...

From the event manager

A message from the Event Manager of the Global Gaming Awards...

From the Awards adjudicator

KPMG in the Crown Dependencies is the official voting adjudi...

The process

The Global Gaming Awards have deservingly earned the reputat...