Betfred teams up with Future Anthem to enhance user gaming experience

UK-based bookmarker Betfred will gain assistance from data science firm Future Anthem as a means to give Betfred players with a more personalised experience and an optimised gaming channel.

betfred

AI and gaming data specialist Future Anthem can provide real time utility and insights to Betfred.com. Using data, it can analyse player insight and behaviour in games to give them tailored experiences by recommending specific games in CRM campaigns and onsite later on.

“Working with a customer-orientated organisation such as Betfred brings out the best in our game data science,” said Leigh Nissim, CEO at Future Anthem. “Our behavioural models are a great addition to the Betfred.com customer journey with automated recommendations that improve the player experience for everyone. We’re excited to be working with Betfred’s team on this journey.”

Rakesh Chablani, MD at Betfred Digital added: “We continue to invest in our core platforms and technologies in order to offer the best customer experience to our players. 

Taking advantage of Future Anthem's existing technology, AI models and experienced staff, under the guidance and leadership of our strong in-house data team, enables us to satisfy more of our objectives in a shorter timeframe.”

Premium+ Connections
Premium

1xBet Partners

 
Premium

RISK

 
Premium

GammaStack

 
Premium

Imagine Live

 
Premium

Digitain

 
 
Premium

Sport Generate

 
Premium

Galaxsys

 
Premium

Lynon

 
Premium

Revsharks

 
Premium

PIN-UP Partners

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...