ComeOn launched its flagship brand www.comeon.com in 2019, after obtaining a five-year gaming licence from the Danish Gaming Authority.
It was through this bran the company was able to appoint the former Danish and Arsenal footballer.
Bendtner said: “ComeOn is a challenger brand in a matured market; they wish to do things differently which I really like.
“My primary role will of course be ComeOn face towards the public, but also to add some entertainment into things, as betting is all about entertainment, fun and having a good time.”
Berkay Reyhan, CCO at ComeOn Group, added: “We are extremely pleased to have signed a deal with Bendtner.
“Nicklas is a big personality who divides the waters, but this is part of who he is and what we love him for; a person that is not afraid to challenge and have an opinion of his own, just like ComeOn! intends to do in Denmark – be a challenger to the big dogs out there.”
