Published
OnlineMarketingSports BettingIndustry

Entain signs long-term deal with Arena Racing Company

Operator Entain has signed a media rights deal with Arena Racing Company (ARC). 

HorseRacing

Entain’s channels and brandd, which contain the likes of Coral, Ladbrokes and Bwin, will gain horse and greyhound racing content.

The deal covers all racing coverage from races at ARC’s 16 racing courses across the UK. It will expand to South African and Australian content from 1 January 2022.

Production and distribution of the races will be controlled by the UK independent bookmaking sector through The Racing Partnership (TRP). 

The joint venture will deliver an optimised UK Greyhound Racing schedule, which will launch on 1 January 2024 until 31 December 2029.

Adrian Bower, Entain CPO, said: “We are delighted to be partnering with Arena Racing on such a comprehensive long-term deal that will give certainty to both parties for the benefit of both horse racing and greyhound racing; as well as helping them navigate the Covid challenges and emerge stronger when the world gets back to normal.

“This is a progressive deal for greyhound racing, that will deliver a sustainable programme going forward, support greyhound welfare and deliver more money into the sport.”

Kevin Robertson, MD of Arena Racing’s Media, added: “This deal between Arena Racing and Entain represents a new era of collaboration between the horse and greyhound racing industries and their bookmaker customers.”

“Both Arena Racing and Entain are committed to the future of greyhound racing, and under the new joint venture we will be able to sustain and re-invigorate a sport that has been through significant change over the years.”

Premium+ Connections
Premium

GammaStack

 
Premium

Imagine Live

 
Premium

1xBet Partners

 
Premium

Sport Generate

 
 
Premium

Galaxsys

 
Premium

Lynon

 
Premium

RISK

 
Premium

PIN-UP Partners

 
Premium

Digitain

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...