Pariplay signs UK market deal with Betfred

By Gambling Insider

Supplier Pariplay has announced an agreement with operator Betfred.

The collaboration will see Pariplay grow its presence in the UK, as the company pushes towards future growth. 

Pariplay make its debut on Betfred's site, with its games going live on Betfred’s games tab.

Christine Lewis, CCO at Pariplay, said: “The UK market remains a very important one for us and we are very pleased to have extended our reach there by teaming up with Betfred.

“The games we have selected to kick off our relationship are proven performers and I’m confident they and the others we have in our portfolio will go down well with their players.”

Andy Horne, head of egaming at Betfred, added: “Pariplay’s slots are a great addition to our portfolio and we’re looking forward to making them available to our Games customers.

“We have an evolving cooperation with Pariplay and are excited about the opportunities it is set to bring in the near future.”

This deal is the latest agreement Betfred has reached; earlier this month the brand teamed up with Future Anthem to improve its gaming experience.

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