Playtech signs long-term agreement with Betsson Group

By Gambling Insider

Supplier Playtech has announced a new four-year agreement with Betsson Group.

The new deal means Playtech can provide its live casino products across Betsson brands, including flagship names like Betsafe, NordicBet and EuropeBet.

Betsson players will gain access to Playtech’s live casino and table games portfolio, which contains titles like Live Quantum BlackJack, Live Slots and new game Adventures Beyond Wonderland.

The latest agreement is a continuation of last year’s launch, which saw Playtech’s iPoker network go live across Betsson brands.

Shimon Akad, COO at Playtech, said: “Betsson Group is a highly respected operator within the online gambling industry, and we are very proud to be working with them.

“Betsson Group already offers an excellent player experience to its significant international audiences and we are confident Playtech products and innovations will only serve to enhance this experience further."

Ciara Nic Liam, CD at Gaming Betsson Group, said: “The continued popularity of live casino shows no signs of slowing down, which is why giving our players access to Playtech’s wide breadth of live casino games is a really exciting proposition.”

Both companies have also reached recent agreements elsewhere, as Playtech recently invested in GameCo, while Betsson announced a partnership with Spearhead Studios.


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