Pragmatic Play smashes M88 dedicated live casino studio launch

By Gambling Insider

30th March 2021 - Pragmatic Play, a leading game content provider to the gaming industry, has completed the integration of its dedicated Live Casino offering with Mansion’s M88 brand, just seven weeks after agreeing the deal.

Broadcast from a specially designed, tailored studio to suit M88’s needs, the operator’s customers can now enjoy Pragmatic Play’s leading Baccarat, Speed Baccarat, and Roulette products, optimised for performance on any device, be it desktop, tablet or mobile.

The swift time between the deal being signed and the products going live is testament to Pragmatic Play’s single API integration, as well as the dedication to creating immersive, engaging experiences for its customers globally.

In recent weeks, Pragmatic Play has entered a similar commercial partnership with Kindred’s Unibet brand, as it looks to grow its footprint significantly in the Live Casino space.

Its Live dealer portfolio continues to grow, with latest launch ONE Blackjack set to be joined by upcoming title Dragon Tiger, while the supplier already boasts a broad offering of classic and speed hits. 

Yossi Barzely, chief business development officer at Pragmatic Play, said: “Signing this deal was a real statement of intent for us, and we’re delighted that we’ve been able to bring our products live so quickly with M88.

“The launch of this dedicated studio marks a proud moment for Pragmatic Play in its journey to become the leading igaming content provider, and we look forward to growing further with M88.”

Carlos Lopez, creative director at Mansion Asia, said: “Our players are already as enthusiastic as us about Pragmatic Play’s Live Casino offering being delivered from a dedicated studio, and we’re thrilled at the swift turnaround.

“It’s always very fulfilling working with companies with similar goals to ours, and we’re excited about what the future holds for our partnership.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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