Published
OnlineMarketingSports Betting

Spotlight Sports Group launches Superfeed content engine

Spotlight Sports Group has launched a new content engine anmed Superfeed. The engine will offer impartial betting insight, delivered by full API integration or a widget.

NewProduct

The engine will incorporate the group’s content into one product by delivering expert sports betting editorial and data on any sport in over 70 languages.

It will offer pre-match betting insights, verdicts and projections on all sports; while during a game it will provide users with in-play tipping, historical data and can react to on-field events.

Consumers can also benefit from editorial content which will be produced by the group’s data scientists and journalists.

Included with the engine is racing content from the Racing Post newspaper, which will cover 60,000 races worldwide and provide expert opinion on each race.

Chief commercial officer Sam Houlding said: “Superfeed is the next exciting step for Spotlight Sports Group when it comes to the provision of content. The product contains more content across more sports and languages than ever before.

“We’re now producing sports betting insights, verdicts and projections on 25,000 events a year. From our research, we know sports bettors bet on a range of up to 5% of sports events. With Superfeed you can now inform, empower and engage them on the other 95%, making more events matter to your customers."

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Crown Melbourne
Global Gaming Women
Svenska Spel
MGM Resorts International
Sportsbet
Follow Us

Facing facts: Nevada vs Macau

How is the Nevada gaming market faring against Macau? Gambli...

Taking stock: Kicking off 2025

Gambling Insider tracks online casino operator and supplier...

Responsible gambling: Who is morally, practically and legally responsible?

Within the ethical complexities of gambling, how much onus f...

Account limits: Legality and fairness in the UK

Paul Sculpher, Director of GRS Recruitment and regular Gambl...

Analysing sports betting data from the Australian Open

Sports betting supplier Betby provides Gambling Insider with...

Company profile: Digitain

Discover Digitain: BUILT TO LEAD iGaming Solutions....

Company profile: DS Virtual Gaming

For two decades, DS Virtual Gaming has been at the forefront...

Exploring X Games' move to sports betting

Gambling Insider’s Megan Elswyth speaks to X Games CEO Jer...