Conscious Gaming has announced the appointment of Blair Aronson as its new operations director.

The gaming industry veteran joins Conscious Gaming having spent the last three years as director, customer success – Americas for SGDigital, the online division of Scientific Games Corporation.

Aronson previously spent five years as director of operations at NYX Gaming Group, which was acquired by Scientific Games in 2018. She will be responsible for the management, scaling and optimization of PlayPause, and will work closely with sports leagues, state regulators, gaming operators and platform providers to recruit new members and deliver on shared goals.

“As we continue to make progress with PlayPause, it was important to add someone with Blair’s skill set to ensure proper implementation of the technology for our clients,” said Conscious Gaming trustee Anna Sainsbury. “She has a wealth of experience, knowledge and relationships that as we continue to grow, will help us deliver on our promise to protect consumers.”

Aronson will also serve in a chief of staff capacity within the Service Delivery and Operations teams, assisting with improvements on the structure of customer-facing teams.

Aronson commented: “I am thrilled Anna has offered me the opportunity to work alongside her in an organization with such an important mission. The online gaming business is growing rapidly and the need to modernize and strengthen responsible gaming will be critical to its success.

“I look forward to continuing the relationships I have built throughout my career to help roll out the PlayPause technology.”