Published
OnlineSports BettingIndustry

Sky Bet agrees watch and bet deal with Sports Information Service

Sky Betting and Gaming has announced a watch and bet racing deal with supplier Sports Information Service (SIS).

HorseRacing

The agreement will see the supplier provide Sky Bet with racing content through SIS’s watch and bet model, which allows consumers to watch races without having to place bets prior to the event.

Through the deal, Sky Bet customers will gain access to live streams of exclusive horse and greyhound racing.

SIS’s mix of international horse racing will allow Sky Bet to expand its offering. Apart from UK and Irish greyhound racing, Sky customers can now watch content from Latin America, Mauritius, the United Arab Emirates and across Europe.

Paul Witten, commercial director at SIS, said: “We’re very excited to have agreed this deal with one of the UK’s most successful online operators, and look forward to being able to provide Sky Bet’s customers with an engaging betting experience through our premium horse and greyhound racing.

“The Watch and Bet model is becoming increasingly important in today’s marketplace for online sportsbooks looking to drive increased engagement with their customers.”

SIS has been operating within the global betting industry for over 30 years; it supplies online and retail operators with short-form betting content.

The company also provides operators with horse and greyhound solutions, such as data, live pictures, prices and derivatives.

Premium+ Connections
 
Premium

Imagine Live

 
Premium

Sport Generate

 
Premium

Digitain

 
Premium

Galaxsys

 
Premium

Revsharks

 
Premium

1xBet Partners

 
Premium

Lynon

 
Premium

GammaStack

 
Premium

PIN-UP Partners

 
Premium

RISK

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...