Player retention specialist Enteractive has been awarded the G4 accreditation for the third time in a row.

The company first received the certificate in 2017; the accreditation is given to those that show a clear demonstration of responsible gambling practices.

This year, Enteractive was chosen again by G4 and received a “glowing report” from the global player safety group.

The accreditation was carried out through an audit which occurred on 25 March and shortly after the accreditation was renewed.

The G4 auditor said they were “impressed with the evidence provided, and the knowledge and enthusiasm demonstrated throughout the audit.”

The auditor added: “The ambition to approach the various processes in a holistic manner, and engagement with reactivation agents, is indicative of the comprehensive approach the team has set out”.

Enteractive frequently logs any players issues relating to responsible gambling and contacts the operator, so that Enteractive can reach out to the player and ensure their well-being and safety.

COO at Enteractive, Pedram Padidar, said: “We’re incredibly proud to have scored so highly with the G4 auditors, and this just goes to show the commitment and priority we give to responsible gambling practices in the daily course of our partners engagement projects.

“The players are our industry’s most important assets, so it’s crucial to offer sustainable entertainment with safety standards to keep the players enjoying the fun, while protecting those at risk”.