and SportCaller sign cryptocurrency partnership

By Gambling Insider

Free-to-play game provider SportCaller has announced its first cryptocurrency partnership with operator

The pair hope the deal will allow both to grow in mature and emerging markets, by joining’s multi-currency versatility with SportCaller’s international reach.

With the announcement comes the launch of two new and exclusive games, 4-3-free and Bet free 6-6. The games were built to merge former free to play formats with new jackpot mechanics and designs.

Focusing on football and cricket, the games will test customer's historic and contemporary knowledge of sport.

Director of Sportsbook at, Joe McCallum, said: “SportCaller’s highly focused and collaborative approach to game-ideation, together with their consumer analysis from a host of worldwide data sets, gives them a competitive edge when it goes to both game-delivery and strategic planning.

“Whether it’s acquisition or retention-focused games, we now feel confident of keeping our players engaged with the brand in a fun, fast and fair way - enhancing the existing experience, and minimizing churn, wherever we set our scene.”

MD at SportCaller, Cillian Barry, added: “We’re thrilled to align those values with our own, on a watershed journey into unexplored markets where both crypto and fiat currencies are vying for position."


Share This Post


More News

YouTube will stop accepting advertisements for its coveted masthead unit from gambling, with political, election, alcohol and prescription drugs ads also banned. In an email to advertisers, the...

Ivan Montik, Founder of SoftSwiss, speaks to Gambling Insider about the company's progress and upcoming goals. SoftSwiss has been running for over 10 years now - how would you sum up the SoftSwiss...