The operator will be commission-free for every one of the 51 matches in the tournament; Betdaq says this is to boost liquidity and offer a competitive commission rate against rivals, since the 0% applies to new and existing customers.
In addition, it has also announced a partnership with former Premier League referee Mark Halsey, who will become the company’s brand ambassador during Euro 2020.
Halsey will produce regular blogs on Betdaq’s content website, Betdaqtips, and discuss the refereeing decisions seen during the tournament in social video content.
Betdaq’s Head of Marketing, Mark Harkin, said: “At Betdaq we are always striving to provide the best possible product we can, so we’re delighted to announce we’re going commission-free on all Euro 2020 matches to all new and existing customers.
“Fans across the continent have been waiting for a year for the tournament to get underway and as a result we’re expecting it to be very popular with punters, while we’ve further enhanced our offering by signing up Mark Halsey as a brand ambassador.
“Mark will be able to offer some really interesting views on many of the key topics throughout the competition and we’re very excited to have him on board."
Betdaq’s Euro 2020 brand ambassador, Mark Halsey, added: “I’m really looking forward to working with BETDAQ for the Euros, where I’ll be offering my opinions on some of the tournament’s key decisions and talking points.
"The landscape of refereeing has changed a lot in recent years and with VAR now ingrained within the game, I’m sure there will be plenty of flash points to discuss over the coming weeks.”
Sports betting exchanges were a topic in Gambling Insider's recent Sports Betting Focus magazine, during an interview with Smarkets CEO Jason Trost.
