After making its debut in New Jersey in March, the company wishes to use its new Twitch channel to drive engagement among US players.
It already runs one of the most-watched Twitch channels in Finland with more than 20,000 followers; now it is aiming to replicate this success for its American channel.
Mr Gamble says it will take the same approach it uses for its Finnish product, by combining streamers with slots available to players in the market.
Therefore, for the American channel, streamers will play at casinos that are available to players in the US market and will feature hand-picked slots from popular developers.
Mr Gamble says the games featured will be chosen based on the “entertainment value they provide when being streamed, including the all-important big win potential.”
Broadcasts on the new platform will take place daily; they will also feature a variety of different streamers from the slot channel in Finland.
Tero Päivärinta, Head of Accounts at Mr Gamble, said: “Our Finnish language Twitch account has proved to be a massive success, so it made sense to launch an English language version of the stream aimed at players in the US market.
“We see our Twitch channels as a great way to drive brand awareness among players and particularly in the US to introduce them to online casino and slots play. Our streamers are highly entertaining but also take the time to talk through what is happening with each spin.
“This will ensure players have fun watching the stream while also familiarising themselves with an online casino and how online slots work. Then, of course, they can head to the Mr Gamble site where they can browse and compare the best brands in the market.”
Mr Gamble has said it is currently applying for more licences in other US states, as it aims to grab a foothold in the nation.
