Thorne arrives to the role with nearly two decades of industry experience, having held leadership roles at Betfair, Betfirst and Twin.com.
In his new role as CMO, Thorne will aim to build the company’s brand, reputation, audience and revenue.
While reporting directly to CEO Aaron Speach, Thorne will also use his commercial and marketing experience to expand Esports Technologies licensing, while ensuring regulatory compliance.
Thorne's appointment marks the opening of a new office in Malta, where the new CMO will look to build a team to support the company's European market entries, by working with the Esports Technologies operations office in Dublin.
Speach said: “As we continue to expand globally, Mark’s detailed understanding of the markets we currently operate in, along with those in which we plan to operate, makes him a natural fit for us.
"His experience in the industry brings an important dimension to our leadership team as we drive Esports Technologies to its full potential. He has already proven to be an important advisor and an excellent lead for our growing marketing team.”
Thorne added: “Esports Technologies is one of the most exciting and promising players in the esports wagering space with ambitious plans, a clear roadmap and the ability to be agile and deliver rapidly.
"The momentum and potential for growth is both undeniable and astounding as is the calibre of the team. Post-IPO the company has already launched the free-to-play app Esports Games, entered into impressive strategic partnerships, and expanded the Gogawi territory significantly."