Melicharkova will support Swintt’s commercial team through a wide range of marketing activities, and also be in charge of driving awareness for Swintt and its product offering.
The new marketing head started her career in the iGaming sector at NetEnt, while she has previously held marketing roles at Pragmatic Play, Relax Gaming and Pariplay.
Most recently, Melicharkova was at Pariplay and will look to boost Swintt's visibility, as it is a lesser-known brand within the industry at present.
The appointment continues a number of senior hires for the company, as David Flood was recently appointed Chief Technology Officer. Swintt also recently signed an integration deal with operators LeoVegas, Enlabs and Twin.
David Mann, Swintt CCO, said: “Tereza is an important addition to our senior management team as we continue to grow at pace and look to work with more operator partners than ever before.
“She is a skilled marketer that has an incredible knowledge of the industry. This is the perfect combination for driving brand awareness and showcasing our cutting-edge products and services to the largest possible audience."
Melicharkova said: “I am honoured to be joining Swintt and to use my skills and experience to support the commercial team while also increasing brand and product awareness.
“I am excited to be working alongside some of the best talents in the business led by the three Davids; Flynn, Mann and Flood. This is a huge opportunity for me to showcase what I can do, and I am grateful for the chance to do so.”
