Operator Betway has reached a global esports partnership with the brand G2 Esports.
The partnership will see the two work together and co-create a range of different fan-based experiences, as well as devise opportunities for the esports community.
They will bring loyal fans esports show matches, engaging live streams, video content, fan activations and multiple giveaway opportunities.
G2 launched in 2015, and since then it has become one of the leading entertainment brands in esports, by uniting some of the best competitive players in the world.
The organisation has also worked on new social media promotions, to encourage growth across multiple channels.
On behalf of Esports at Betway, Adam Savinson added: “Betway is very proud to be bringing one of the world’s largest and most iconic esports organisations into its sponsorship portfolio.
“Joining forces with the G2 team is a landmark partnership for us and will allow us to bring millions of loyal fans closer to the action through the collaborative content and activations planned across the year.”
G2 Esports founder, Carlos ‘Ocelote’ Rodriguez, said: "2021 is full of good news for the G2 army already. Betway has been around for a long while and has managed to stay relevant through great content and collaborations with key players.
“They've been nothing but great at ensuring we are able to showcase all G2 brand attributes in everything we do together, and I can guarantee we'll have a lot of fun in these next few years.”