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Kindred Group launches responsible gambling app

Kindred Group has partnered with Zafty Intelligence to launch ‘Bettor Time’, an app designed to encourage responsible gambling.


Kindred has long since set out its target of zero revenue from harmful gambling by 2023.

Available to Kindred’s Android customers, this new app helps users manage their gambling app usage and alerts them to harmful changes in behaviour.

Users can control all of their gambling via Bettor Time, while staying completely anonymous.

They will also be able to set expected use limits on gambling apps, see their usage over time, block access to certain apps and set daily timer limits.

The Bettor Time app was developed by the behavioural intelligence company Zafty Intelligence.

Bettor Time is owned by Assissa and Kindred hopes more operators in all markets start to promote the app to customers.

Maris Catania, Head of Responsible Gambling and Research, Kindred Group, said: “For us promoting the Bettor Time App is a given and it is in line with our commitment of zero per cent revenue from harmful gambling by 2023.

“The technology behind this app, with Zafty’s unique machine learning algorithms that take the recorded activity and learn each user’s normal behaviour, is very interesting.

“This app can help users make better-informed decisions about their gambling. We are proud to promote this app and I recommend other operators to follow.”

Kindred adds it will continue developing technology and solutions to support healthy gambling behaviour.

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