Published
OnlineLand-BasedMergers & Acquisitions

William Hill picks Contentstack to support market growth

William Hill has chosen Contentstack as its core content experience platform as part of an “aggressive strategy” to become a digitally led business built on customer-focused innovation.

williamhill

Contentstack will replace several content management systems that were unable to support William Hill’s plans for growth.

William Hill’s previous collaborators were said to not be quick enough, which decreased performance since there were growing demands for processing power and increased complexity.

The operator also wanted to offer an intuitive customer experience that allows full personalisation and improved customer support.

It is believed the productivity enhancements offered by Contentstack’s editor experience were a key factor in William Hill's decision.

Now powered by Contentstack, an enhanced online portfolio of William Hill’s products will be available in June as part of the refresh of William Hill Vegas.

The platform will offer a streamlined experience, based on a centralised hub of all William Hill offerings.

The partnership will begin with changes to online gaming, followed by altering William Hill’s sports betting and then lastly, extending the collaboration into William Hill’s land-based shops.

William Hill is set to migrate all of its UK market offerings into Contentstack by the end of the year.

Bartek Gerlich, Head of Engineering for the Gaming Division at William Hill, said: “It was obvious from our early assessment that the Contentstack product speaks for itself.

“As a fully cloud-native solution, Contentstack removes a huge amount of the effort our developer team faces and so we are better able to focus on the customer experience.

“With regards to publishing, we have moved from new features taking half an hour to take effect, to a matter of seconds. That kind of responsiveness is vital in the gaming industry.”

Matthew Baier, Co-Founder and COO at Contentstack, added: “Online entertainment is an industry that demands constant innovation to keep customers engaged.

“A modern MACH-based architecture lays a powerful and flexible foundation that enables brands to quickly create and continuously enhance compelling, physical and digital content experiences."

Premium+ Connections
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Nederlandse Loterij
Relax Gaming
Hoiana Resort & Golf
Tipico
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...