Paddy Power makes move into long-form content with new sitcom
Paddy Power will move into long-form content through its new sitcom ‘The VAR Room’, which will be broadcast on terrestrial TV and streaming services.
The 23-minute show takes a tongue-in-cheek look at what happens behind the scenes at Stockley Park, the venue used for the video assistant referee (VAR) system in English football.
Written by Paddy Power’s own Creative Content Managers Steven Quick and Noel Slevin, it features a star-studded lineup with guest appearances from former professional footballers Teddy Sheringham, Paul Ince and Alan Curbishley, as well as former Premier League referee Mark Clattenburg.
The four-part series will make its debut on national television on Ireland’s Virgin Media Two at 10.30pm tonight, and will continue for the next three Wednesdays. It will also be available on the bookmaker’s YouTube channel, and will be streamed on Amazon Prime later this month.
“The shambles at Stockley Park last season gave our brilliantly talented writers enough creative ideas to fuel an entire sitcom series, which Virgin Media and Amazon Prime wanted a piece of too,” said Paddy Power.
“We have long been renowned at Paddy Power for our content – and we really feel we’ve raised the bar with The VAR Room, which we hope is our first sitcom series of many from our team.”
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