Domino's says it believes in offering customers “the best and most convenient carryout experience possible”
But the Carside Delivery – and this subsequent partnership with DraftKings – takes that to a new level.
Domino's has launched a Carside Delivery two-minute guarantee, which means if an order placed does not reach the customer's car within two minutes, their next pizza is free.
In addition, DraftKings has devised the Carside Delivery Over/Under Challenge, asking customers to predict if their delivery will be quicker or longer than two minutes.
The challenge is free to play and has launched in the US only; it will last until 12 July.
Those that can predict the outcome correctly can split the cash prize of $200,000 between them at the end of the challenge. The more winners there are, naturally the smaller each share of the winnings.
Art D'Elia, Domino's EVP and CMO, said: "While Domino's is no stranger to guarantees, this is the first time DraftKings has created a betting pool based on a company's performance.
"We want to make every delivery to customers' cars an easy and fast experience, and if we don't, we're going to make it right.
"As a company that prides itself on transparency, and to show how much we believe in our franchisees and stores across the country, we're giving customers the opportunity to predict how we'll do and have a little fun, for free."
