In her new role, she will oversee the economic regulation of the French gambling market, by controlling the commercial and promotional strategies of operators.
In addition, Fiorina will also be tasked with taking charge of preventing excessive gambling and focusing on player safety.
The risk of problem gambling is something the ANJ has paid close attention to, as it recently formed a key part of the body’s five-year strategy.
In addition, the regulatory body also recently partnered with the French Observatory for Drugs and Drug addiction to help understand the “phenomena of addiction.”
The ANJ said: “To maintain gambling in a sustainable perspective of recreational gambling and better protect players, it is essential to better understand the drivers of gambling behaviour and the complex phenomena of addiction they produce.”
From 2016 to 2020, Fiorina served as the Directorate-General for Enterprises; she was in charge of designing and deploying national strategies for the Ministry of the Economy and Finance. This included promoting the video game, esports and sports sectors.
More recently, she was Deputy Director at the Ministry of Transport since 2021; in this role she powered policies for the digital transformation of the national road network.
Then in July, she joined the National Games Authority as Director of Markets, Compliance and Player Protection, making her a suitable candidate for her current role at the ANJ.
